Assignment Brief – Project Based Assessment

You are required to develop a strategic management plan for an organization of your choice. This may be a company that you are familiar with from your home country.
As companies move forward in the twenty-first century, gaining and sustaining a competitive edge will be necessary to have a significant impact on market share. Employing strategic management analysis provides forward-thinking perspectives to drive business onward as the world marketplace continues to evolve.
This assignment requires you to apply strategic analysis models and the application of your personal judgment to your nominated organization and present your findings.
Some of the most common strategic management analysis tools are Porter’s Five Forces, SWOT, Ansoff’s Matrix, Porter’s generic strategies, value chain analysis, VRIO framework, etc.  The application of one tool over another relies heavily on the goals of the tool and the objectives of the organization.

Learning Outcomes addressed and assessed in this Assignment:

1. Critically appraise the relevance of strategic management concepts, theories, and empirical research to organizational case studies.
2. Analyze the main structural features of an industry and develop strategies that position the firm most favorably in relation to the competition.
3. Appraise the resources and capabilities of the firm in terms of their ability to confer sustainable competitive advantage and formulate strategies that leverage a firm’s core competencies.
4. Formulate strategies for exploiting international business opportunities including foreign entry strategies and international location of production.