Question

I need help with a reply to this person’s post. It must be followed the 2-by-2 format by discussing at least 2

points liked/agreed with and why, as well as 2 points disagreed with (or 2 things I think the author of the thread could have added to improve his/her thread) and why. Required length of 200 (minimum) to 300 (maximum) words.*   Thank you!

Kenneth Harvey 

Question 1. Persuasive Communication

1. Discuss several types of persuasive communication you might be required to write or present in your professional and personal life.Persuasive Communication

All one must do is turn on the TV and within minutes that individual will be bombarding with persuasive communication. This type of communication is not limited to advertising. It is prevalent in both business and personal realms. Even children may not perceive the subtle sales pitch of a commercial, but they are masters of getting what they want. Lehman, DuFrene and Walker identify that, “persuasion need not be a hard sell; it can simply be a way of getting a client or your supervisor to say yes” (Lehman, DuFrene, & Walker, 2017, p. 129).

Persuasive communication is used and required in daily life. One might need to make a request to take vacation, get a raise or even apply for a new job. Some might need to submit a warranty claim while others may just need to ask for information or a special favor. Many have jobs that have elements of marketing or direct sales. All of these cases use influence to achieve action.

There are diverse forms of persuasive communication. Whether spoken or written, when applied effectively, it will follow the four basic steps that Sherwin Cody listed as, “gaining attention, generating interest, creating desire and motivating action” (Lehman, DuFrene, & Walker, 2017, p. 130). The request should both stir emotion and resonate logically, but it is worthless without a clear ask of the recipient. Wells and Spinks reinforce this thought, “The final part of a persuasive message should urge a specific action” (Wells & Spinks, 1996, p. 27).

It should be noted that Jesus commissioned His followers to carry the gospel message to all the world. The elements of persuasion should be studied to successfully deliver the good news. The Bible also sheds light on the fact that even a perfect proposition might not garner the desired yes. One of the saddest verses in the Bible concludes, “Then Agrippa said unto Paul, Almost thou persuadest me to be a Christian” (Acts 26:28, King James Version).

References

Wells, B., & Spinks, N. (1996). The good, the bad, the persuasive: Strategies for business messages. Corporate Communications: An International Journal, 1(3), 22-31. doi:10.1108/eb05959

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