Pls look into the attach file and powerpoint is to help write the paper
Pls look into the attach file and powerpoint is to help write the paper. pls let me know if u need anything to do
this paper.
ATTACHMENT PREVIEW Download attachmentWeek 6Assignment: Communicate the ValueCommunicate the Value: Integrated Marketing Communications BriefPlease select a brand that has a brand problem. For example, recent player legaltroubles have been a problem for the NFL brand. Another example is the BonefishGrill, the country’s second largest seafood chain after Red Lobster. Although theircheck average is more than $3.00 less than Red Lobster, many consumers see thatbrand as “expensive”.You job is to develop an IMC brief. This deliverable will be used to instruct anexternal company that will be hired to develop an integrated marketingcommunications (IMC) campaign for your company. Your deliverable will bepresented in four to five page paper and will follow APA6 formatting guidelinesincluding a cover page and reference page (Those two pages are included in the pagecount. Therefore, only two to three pages of actual content is needed).IMC BriefThe brief should be a concise word document that answers each of these questions.Make sure to answer each question as the information is critical to help guide thecreative team that will formulate the IMC campaign.Why are we developing a new IMC campaign?What is the problem?What is our objective (quantified)?Who is the target customer?Who are we trying to reach? What are the characteristics of the targetmarket?What is the message?How does our target currently perceive us?How would we like the target to perceive us?What is the most persuasive idea we want to convey?What creative guidelines do we have to consider (e.g., logo, font, corporatecolors)?When will the message be delivered?What timeframe are we looking at for development and delivery?
View the AnswerWhere will the message be delivered?Which media will provide the most effective communications mix?How much will it cost?Grading RubricWeek 6 Grading RubricPoints%DescriptionGrammar and spelling1010Document is well-written with proper grammar and no misspellingsDocumentation and Formatting1010Follows week six assignment guidelines and APA formattingOrganization and Cohesiveness1010Document is well organized in a logical sequence of ideas covering all the necessary sectionsContent7070Relevant and high quality data and ideas presented as a result of careful analysis and creative interpretation, manifesting in a practical plan that could be implementedTotal100100A quality paper will meet or exceed all of the above requirements.
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