Principles Of Marketing
Introduction : Comment on Singapore economy now & before.
(A)Business conditions now :
Business : (1) some doing well, example food.
(2) some stable example bank.
(3) some doing badly example property prices down
(b) Are employment opportunities good?
Yes
.No
Why? (Fiscal Policy & Monetary Policy)
(c) Is government helping?
Yes. Skills Future but
not enough?What more government should do?
(d) What else about economy at present?
(1)Government said it is ready for recession how? Release money through infrastructure building , low interest rate. Ministers visiting countries for more trade etc.
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(B)Strategies for an entrepreneur in new business.
1)Obtain 5 resources Capital,People,Space and etc.
2)Apply 4Ps+competition to the new business.
3)Seek bank assistance for low interest loan.
4)Seek government assistance through Economic Development Board (EDP)
5) Find product or service to market
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Strategies for Big Business example (Tangs,NTUC Fairprice)
1)Keep expenses low-freeze staff recruitment
2)Offer discounts to customers
3)Cut Costs-go for cheaper rented premises
4)Continue to adventure-moderately
5)Get Government assistance through conomic Development Board (EDP).
MAX NO OF WORDS 1500 WORDS
My native language is not English.
5) Again reminder no other source. its not a research paper. only book and your point of view.
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