Abstract

Proctor & Gamble has ranked # 26 in the Fortune 500 top business.  It sends products to over 180 countries worldwide.  Their brand and products go from beauty items, health items, laundry items, household items, hair care items, oral care items, personal care items, perfumes and many more items. P&G have operations in North America, Europe, the Middle East, Africa, Asia, and Latin America.

Introduction

Procter & Gamble also known as P&G has been a multinational consumer goods company in the United States for some time.  The headquarters for P&G is located in downtown Cincinnati, Ohio.  The founders of this multinational company were William Procter and James Gamble both born in the United Kingdom. 

April 1837 the first store was established, the location was a great site to expand and a major hub to other resources. Due to it, being near the Ohio River and the city was a major rail hub; it allowed the business to expand quickly.  (Tracking the Entire World- NNDB, 2014).  The first trademark for the company was designed in 1851; it was the brand moon-and stars.    

A.G. Lafely is the current CEO and runs P&G.  He previously held the top two office of this company from 2000 to 2009; he was the President and CEO.  During his reign, the company profits had doubled in sales.  In addition, its portfolio grew to a billion dollar brands.  It grew from 10 to 23 and had a focus on consumer-driven innovation; consistent reliability and sustainable growth.  P&G capitalized on their marketing skills making them amongst the most valuable companies in the world.   (Touching Lives, Improving Life’s, P&G, 2014). 

P&G is one of the world biggest makers of household products. They are the leading worldwide producer of consumer household and pharmaceutical goods.  They have at least 250 brands in six main categories: laundry and cleaning (detergents), paper goods (toilet paper), beauty care (cosmetics, shampoos), food and beverages (coffee, snacks), feminine care (sanitary towels) and health care (toothpaste, medicine).  P&G also is the world biggest company in advertisement; they invest a lot into advertisement. 

The company recently changes their business spectrum to go global.  They created four major areas to group their products.  The restructure of the Global Business Units was a plan to help improve their business performance.  The plan is base on the innovation of beauty and grooming.  P&G also change the way they were doing research, they no longer use animals, when testing and doing research. 

The four Global Business Units for P&G are now:

•    Global Beauty
•     Global Baby, Feminine and Family Care
•     Global Fabric and Home Care
•     Global Health and Grooming

Each new area is focus on common consumer benefits, share common technologies, and face common competitors. Each area has brands within.

References

Ciccone, R. (2006, Feburary). Reinventing the Supply Chain and Manufacturing’s Role. Retrieved from The Consumer Driven Suply Network: https://www.google.co.kr/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&ved=0CDkQFjAC&url=https%3A%2F%2Farchive.supply-chain.org%2Fgalleries%2Fdefault-file%2FCiccone%2520PG.ppt&ei=lRg4U4X4JMariAep1oDoCQ&usg=AFQjCNGKC60mBg-MIyvymwrY2PKLe_47wQ&sig2=-Xb9jXL8zQc43Z

Gilmore, D. (2011, Aug 5). Supply Chain Lesson . Retrieved from Supply Chain Digest: http://webcache.googleusercontent.com/search?q=cache:oNPG1Y35l2UJ:www.prism.gatech.edu/~bt71/mgt3501/Supply%2520Chain%2520Management_08.ppt+&cd=2&hl=en&ct=clnk&gl=kr

SWOT of P&G. (2014, March). Retrieved from You Sigma: http://yousigma.com/comparativeanalysis/procterandgamble.html

Touching Lives, Improving Lifes, P&G. (2014). Retrieved from Procter & Gamble: http://www.pg.com/en_US/index.shtml

Vizard, S. (2013, Jan 24). P&G invest 30% of media spend in digital. Retrieved from Marketing Weekly News: http://www.marketingweek.co.uk/sectors/fmcg/pg-invests-30-of-media-spend-in-digital/4009256.article

Yahoo Finance. (2014, March 28). Retrieved from The Procter & Gamble Company (PG): http://finance.yahoo.com/q/is s=PG

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