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PROJ6000 PRINCIPLES OF PROJECT MANAGEMENT CASE STUDY ASSESSMENT

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ASSESSMENT BRIEF
Subject Code and Title PROJ6000 Principles of Project Management
Assessment Assessment 2 – Project Selection Methods and Initial Documents
Individual/Group Individual
Length 1500 words
Learning Outcomes Successful completion of this assignment will result in achievement of the following subject learning outcomes:

  1. Understand PMBOK knowledge areas and process groups and their role, relevance and impact on project management best practice and PMI’s Code of Ethics.
  2. Critically compare and contrast project management approaches and their appropriateness for managing a variety of project types.
  3. Apply appropriate project management tools and techniques, paying particular attention to risk management.
Submission By 11:55pm AEST/AEDT Sunday end of Module 3
Weighting 35%
Total Marks 35 Marks

 
Context:
A project is a temporary Endeavour undertaken to provide an expected and beneficial outcome. A project life cycle is the series of phases that a project passes through from its initiation to its closure. Project goals should align with organisational goals such as improved operations or increased revenues, reducing costs or improving efficiencies.
Before resources can be committed to a project, the reason for its proposal and the benefits it is expected to deliver need to be understood by people in positions empowered to make decisions about the expenditure of an organisation’s resources. The selection of organisational projects is typically performed through a method of classification and review of the project’s business case. That method of course should be applied consistently to all project proposals.
Instructions:
For this assessment, you research different methods of selecting projects and examine the initiation process. You also consider the Project Management Body of Knowledge (PMBOK) guide and, more specifically, explore the initiation documents.
Assessment 2: Project Selection Methods and Initiation Documents (35%)
In essay writing, use the given/approved project throughout this assessment.
As you have discovered in your learning resources, examine project selection methods that can be applied appropriately to the given project and processes to conduct these methods. Consider the Project Management Body of Knowledge (PMBOK) and describe the initial process group and project documents that are created or used as inputs for a new project.
Your assessment should contain 1500 words.
Output and Submission:
Submit your completed assessment by the end of Module 3.
Learning Resources:
Government of Tasmania (n. d.). PM-902 Business Case (Small) Template & Guide. Retrieved from http://www.egovernment.tas.gov.au/project_management/getting_started_in_project_ma nagement
Herman, B. and Siegelaub, J. (2009). Is this really worth the effort?: The need for a business case. Retrieved from https://www.pmi.org/learning/library/need-business-case-6730
Laureate Education (Producer). (2013) The practice of project management [Video file]. Baltimore, MD: Author.
Learning and Academic Skills Unit. (2016). Academic Writing Guide. APA 6th ed. Sydney, Australia: Laureate Australia.
NSW Treasury. (2018). NSW Government Business Case Guidelines. Retrieved from https://www.treasury.nsw.gov.au/sites/default/files/2018-08/TPP18- 06%20%20NSW%20Government%20Business%20Case%20Guidelines.pdf
Project Management Institute. (2013). A guide to the project management body of knowledge (PMBOK guide) (5th ed.). Newtown Square, PA: PMI.
Project Management Institute. (2017). A guide to the project management body of knowledge (PMBOK guide) (6th ed.). Newtown Square, PA: PMI.
Project Management Institute. (n.d.). Code of Ethics and Professional Conduct. Retrieved from http://www.pmi.org/About-Us/Ethics/Code-of-Ethics.aspx
Wysocki, R. K. (2014). Effective project management: Traditional, agile, extreme (7th ed.). Indianapolis, IN: Wiley.
Document: Guidelines for Statement of Work (PDF)
Assessment Criteria:
The assessment will be graded using the Learning Rubrics below and is worth 35% of the total for the subject.

Assessment Attributes Fail (0-49) Pass (50-64) Credit (65-74) Distinction (75-84) High Distinction (85-100)
Content, Audience and Purpose 
10%		 Demonstrates no awareness of context and/or purpose of the assignment. Demonstrates limited awareness of context and/or purpose of the assignment Demonstrates consistent awareness of context and/or purpose of the assignment. Demonstrates an advanced and integrated understanding of context and/or purpose of the assignment. Consistently demonstrates a systematic and critical understanding of context and purpose of the assignment.
Correct citation of key resources and evidence 
10%		 Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas. 
There are mistakes in the APA style.		 Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed. 
There are no mistakes in the APA style.		 Demonstrates use of high quality, credible and relevant resources to support and develop ideas. 
There are no mistakes in the APA style.		 Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements. Shows evidence of wide scope within the organisation for sourcing evidence 
There are no mistakes in the APA style.		 Demonstrates use of high- quality, credible and relevant resources to support and develop arguments and position statements. Shows evidence of wide scope within and without the organisation for sourcing evidence 
There are no mistakes in the APA style.
Effective Communication 
30%		 Difficult to understand for audience, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence. Information, arguments and evidence are presented in a way that is not always clear and logical. Line of reasoning is often difficult to follow. Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments. Line of reasoning is easy to follow. Information, arguments and evidence are very well presented; the presentation is logical, clear and well supported by evidence. Expertly presented; the presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments.
Knowledge and Limited understanding of Knowledge or Thorough knowledge or Highly developed A sophisticated
understanding 
60%		 required concepts and knowledge i.e. a business case and the differing uses of a SoW. 
Key components of the assignment are not addressed.		 understanding of the field or discipline (a business case and the differing uses of a SoW). 
Resembles a recall or summary of key ideas.
 
Often conflates/confuses assertion of personal opinion with information substantiated by evidence from the research/course materials.		 understanding of the field or discipline/s (a business case and the differing uses of a SoW). 
Supports personal opinion and information substantiated by evidence from the research/course materials.
 
Demonstrates a capacity to explain and apply relevant concepts.		 understanding of the field or discipline/s (a business case and the differing uses of a SoW). 
Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
 
Well demonstrated capacity to explain and apply relevant concepts.		 understanding of the field or discipline/s (a business case and the differing uses of a SoW). 
Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
 
Mastery of concepts and application to new situations/further learning.

 
Maxima LT is the largest retail trade operator in the Baltic States, and it achieved the turnover of EUR 1.85 billion in 2006. It shows around 21 % growth in turnover from the previous year 2005 and the company forecasts a 20% growth in turnover this year (2007). Currently the company operates over 370 retail outlets in Lithuania, Latvia, Estonia and Bulgaria. The number of shops by country is as follows: Lithuania
– 209, Latvia – 115, Estonia – 39, Bulgaria – 17. All together MAXIMA LT has around 14,500 employees in Lithuania. In other countries MAXIMA LT has some 8,500 employees.
Key findings
MAXIMA is the largest employer in the Baltics and it recognises that its strength are largely based on its employees whose professionalism, loyalty and spirit have played a crucial role when the business has built its position as the leading retailer in the Baltic countries. A MAXIMUM has set the strategic objective to recruit, train and keep the best employees and to earn their loyalty. On top of that, it seeks to maximise the output by applying as many automated work processes as possible. As part of the business planning MAXIMA stores and shopping centres are positioned at shopping-friendly locations. Issues that are considered in the decision-making include the size of the local populace, the traffic and flow of shoppers, the convenience for shoppers to access the store by private and public transport. The name of the entire chain, MAXIMA is seen as a guarantee for uniform quality and the best prices. In order to take into account the different needs of shoppers, the outlets come in different sizes and different formats including local community stores, stores designed for large city districts or towns with populations of 12,000 – 30,000, and the largest regional and national shopping centres are hypermarkets that offer the most extensive assortment of goods.

Nature and Organisation of R&D in services

MAXIMA have no dedicated R&D unit. However, each organisational unit is charged with responsibility to survey trends/novelties in their respective areas and make proposals for improvement projects. Also the organisation improvements are assigned to the managers at all organisational levels. Systematic R&D in services is partly built into the corporate strategy process that utilises the Balanced Scorecard methodology. Gaps between existing situation and strategic objectives are filled in with strategic initiatives/projects. Responsible managers are assigned to implement the projects and budgets are assigned to those projects that are accepted for further development.
Although MAXIMA have developed high level of competency in the new shops construction projects, it seeks to continuously improve competencies in managing strategic projects. The company’s major challenges are to ensure a critical mass of project-minded people and to manage timely involvement and communication on project activities within the large organisation.
The cornerstone of the business is the provision of convenience shopping to customers – through suitable shopping formats and services available within in them. In addition to traditional retailing activities, the service offer includes mobile communications services (through a provider owned by MAXIMA), insurance services, MAXIMA has recently launched the air ticket vouchers service with an airline partner (customers can buy air ticket vouchers at check-out counters in shops). A MAXIMUM is also testing a new service which allows customers to pay their communication services bills at check-out counters in the retail outlets. The company operates a Customer loyalty card programme that provides its members access – at privileged terms – to services of partner businesses working in pharmacy, petrol and other sectors. Within supermarket and hypermarket formats MAXIMA stores have dedicated space for tenants who provide a wide array of services to shoppers.
A MAXIMUM also has firm plans to continue to add new services to its existing portfolio. In terms of services efficiency, MAXIMA constantly analyses customer self-service options and invest heavily into supply chain improvements. In terms of public funding EU structural funds are used to support staff competence development in the service organisation.
 
Dear Students
You may find the following information/assumptions about Maxima case study useful to understand and propose business cases and apply the selection methods to them.

  1. Consider that the organisation in 2006 has a turnover of EUR 85 Billion (as per the case study) and their goal is to reach EUR 4 Billion in 2012.
  2. Consider the following Mission/Vision/Values of the organisation:

Maxima’s” mission We responsibly create value by ensuring the best price, assortment, and customer service.
Vision Most valued Retail Company in Lithuania.
Values:
We work for the customers

  • We work in such a way that makes customers want to come back again.
  • We treat our customers fairly.·
  • We offer what customers need.

Everyone is important·

  • I treat someone the way I want to be treated.·
  • I respectfully communicate with colleagues, partners, and clients.
  • I am a responsible member of the community.

A united team·

  • We listen to each other.·
  • We share knowledge and experience.
  • We respect the work and time of others.

I just do it·

  • We are active.·
  • We take responsibility.
  • We support initiatives.

(Source: Maxima Lt (n.d.) About us. Maxima Lt. Retrieved from https://www.maxima.lt/en/about-company/about-us)

  1. Consider that, for the company to achieve the above, they have 3 different So think about what could be 3 new projects that the organisation could do to achieve that. Please explain briefly in your assessment what are these ideas for new projects (assume you’ll have 3 business cases).
  2. From the 3 business cases, consider and apply different selection methods that Maxima could used to select one of the 3 projects (follow the Assessment brief requirements for it)
  3. From this process, choose one of these ideas/business cases to be initiated as a project and describe the Initial Process Group according to the PMBOK (follow the Assessment brief requirements of it)
 
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