PSUSA French Pastry Frederic Cassel Marketing in The Saudi Market Presentation
.
Project: Group of 2: Please consult your instructor before choosing the company.
Choose an existing company abroad ( not in Saudi) . Based on the concepts you have learned in the course, provide details on how are you going to have a branch in Saudi. Use relevant theories/pictures to accommodate your presentation.
- Written Report Rubric( case study) (15%)
| DIMENSIONS | TRAITS | 1 | 2 | 3 |
| ORGANISATION | Introduction | Not clearly stated
about the topic
|
Presents the
topic but does not engage the reader |
Clearly presents
the topic in informative manner |
| Conclusion | Lacks an
identifiable conclusion
|
Summarise and
repeat what has been said
|
Summarise and
offer excellent overview of the topic |
|
| Logical Flow | No logical flow,
confusing, choppy |
Sensible flow but
inconsistent
|
Logical and
consistent flow
|
|
| Layout | Poor labelling of
sections, sub- topics, tables and figures |
Improper and
inconsistent labelling
|
Sections, sub-
topics, tables and figures are clearly labelled |
|
| Sentencing | Poor sentence
connection, long sentences |
Acceptable
sentencing but not clear enough |
Excellent
connection with clear sentences |
|
| IDEAS | Coverage of ideas | Missing important parts of idea | Adequate information about ideas | Excellent coverage of ideas |
| Evidence of
support |
Missing or
irrelevant supporting ideas |
Relevant support
of ideas
|
Well supported
with relevant details |
|
| Provision of
examples
|
No example
given
|
Adequate
examples with no connection to the ideas |
Relevant
examples which connect to the ideas |
|
| Presentation
of argument
|
Repetitive or lack
of clear point |
Satisfactory
argument |
Excellent and
original argument |
|
| REFERENCE | No reference
|
Available but
inadequate, no proper referencing |
Comprehensive
compilation of reference
|
|
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