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PSUSA GMC & Hyundai Strategic Management & Business Policy Strategy Analysis Essay

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(Read it Carefully & Follow each step for the ‘Strategy Analysis’)

 

 

 

  • The chosen industry and companies: Automotive industry. Hyundai , GM General Motors company.

 

  • Choose the ‘target market (particular group of consumers, such as specific demographics) like KSA or If it is a multinational company, choose ‘one country (such as UAE, etc.) – out of Saudi’ as a target market.

 

 

 

below

 

Students must gather data as much as  possible  about  the  chosen  company  and  topic,  industry  in  Word File considering the contents of template below:

 

 

 

 

(To avoid plagiarism, you should not copy-paste original references. You can cite your  source,  or  use quotes (include quotations), paraphrase (rephrase), present your own idea as well, or use a plagiarism checker:

 

 

Template for ‘Strategy Analysis’ (Pease follow this template to meet all requirements)

Include all below Strategy Analysis
 

Format

 Total  Page Number: at least  15 pages,      Font size 11,         Times New Roman ,

Please, SUBMIT in Word file (not PDF) for the check of Turnitin (plagiarism) program.
 

1. Target Market

 1. KSA (Choose the target market – country, first)

only in KSA, or

out of KSA if your target market is a foreign country (not world market)
 

 

2. Industry Analysis

 2. about automotive Industry                          

1)   Main characteristics of the Automotive industry

2)   Main competitors in a given target market ( that you choose before)

3)   Market size & market share (%    ) (use table or figure for effective illustration)
 

 

3. Company Analysis (respectively)

 3. Hyundai GM
1)   History

2)   Founder profile & CEO profile

(no need to include Board of Directors)

3)   Products and services offered

 1)   History

2)   Founder profile & CEO profile

(no need to include Board of Directors)

3)   Products and services offered
 

 

4. Strategy Analysis

 * Before you decide the most appropriate strategy to the company,  you should search/collect the data first (websites, news, magazine, etc.) to know the latest issues of the company you choose.

(This is one of the most important criteria for evaluation.)
  Please don’t cover all types of strategy below.  
  Choose the only one strategy among them.  
  Your team must choose the most suitable (appropriate) strategy for the selected company.  
Business level strategy Differentiation Differentiation
Business level strategy   Differentiation vs. Cost Leadership     Differentiation vs. Cost Leadership  
(or both)   (or both)  
  Business level strategy   Focus strategy Focus strategy
     
  Corporate level strategy     related Diversification     related Diversification  

 

 

         
  Corporate level strategy   unrelated Diversification unrelated Diversification
     
  Global strategy   Globalization vs. Localization Globalization vs. Localization
 
5. Comparison

(Conclusion)

  

Compare the differences between the two companies’ strategies.
 

 

 

 

6. Discussion Questions & Answers

 6-1) Make At least 4 discussion questions & answers.

Particularly, create questions that discuss how the  strategy  will  be changed for companies in the post-corona era.

(This is not the question to test knowledge but to apply into practice.)

 

6-2) Also, Please provide your answers as well using the lessons what you have learned from this course using theoretical framework, concepts, etc.)

This is one of the most important criteria for evaluation.
 

 

 

 

 

7. References

 Do not forget to put all references (Followed the APA Reference style form below)

a)   Books: Korten, David. 1995. When Corporations Rule the World. San Francisco, CA: Berrett- Koehler.

b)  Edited Volumes: Spears, Larry (ed.). 1996, Reflections on Leadership. New York: John Wiley

c)  Articles in Edited Volumes:

Moon, C. 1994. ‘Changing Patterns of Business-Government Relations in South Korea’, in A. MacIntyre (ed.), Business and Government in Industrialising Asia, pp.222-46. St. Leonards, NSW: Allen and Unwin.

d)  Articles in Journals:

Park, Y.E (2018). The endless challenges of KIA  motors for globalization: A case study on KIA in Saudi Arabia. International Journal of Industrial Distribution & Business, 9(9), 45-5   2.

 

* Please, don’t put the photos (such as CEO, Founder, products,,,)

 

 

 
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