PSUSA HP and Apple Strategic Management and Business Policy Report Essay

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2. Final Project (15%): Strategy Analysis of a pair of company
(Read it Carefully & Follow each step for the ‘Strategy Analysis’)
1. Choose a pair of company in the list below.
1) Each group must choose a pair of company (one industry) in the list below.
2) Choose the ‘target market (particular group of consumers, such as specific demographics) like KSA
or If it is a multinational company, choose ‘one country (such as UAE, etc.) – out of Saudi’ as a target
market.
[Choice 1]. Retail Industry [Choice 2]. Automotive Industry
Panda Carrefour Hyundai GM
[Choice 3]. Aviation Industry [Choice 4]. Electronics Industry
Saudia EgyptAir HP APPLE(MAC)
[Choice 5]. Finance (Insurance) Industry [Choice 6]. E-commerce Industry
BUPA Arabia Tawuniya Amazon
(Former Souq)
Noon
2. Gather secondary data (from websites, news articles, magazines, etc.)
considering the template provided below in ‘word’ file (as much as possible) as
below
Students must gather data as much as possible about the chosen company and topic, industry in
Word File considering the contents of template below:
3. Based on the collected data about the pair of company and industry
information, Choose the most appropriate topic which you can illustrate with
your collected data, then be prepared for the strategy analysis
7 I
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(To avoid plagiarism, you should not copy-paste original references. You can cite your source, or use
quotes (include quotations), paraphrase (rephrase), present your own idea as well, or use a plagiarism
checker:
Template for ‘Strategy Analysis’ (Pease follow this template to meet all requirements)
Include all below Strategy Analysis
Format Total Page Number: at least 15 pages, Font size 11, Times New Roman ,
Please, SUBMIT in Word file (not PDF) for the check of Turnitin (plagiarism) program.
1. Target Market
1. KSA (Choose the target market – country, first)
only in KSA, or
out of KSA if your target market is a foreign country (not world market)
2. Industry Analysis
2. about Aviation Industry
1) Main characteristics of the Retail industry
2) Main competitors in a given target market (for example, inside the KSA)
3) Market size & market share (%) (use table or figure for effective illustration)
3. Company Analysis
(respectively)
3. Panda Carrefour
1) History
2) Founder profile & CEO profile
(no need to include Board of Directors)
3) Products and services offered
1) History
2) Founder profile & CEO profile
(no need to include Board of Directors)
3) Products and services offered
4. Strategy Analysis
* Before you decide the most appropriate strategy to the company,
you should search/collect the data first (websites, news, magazine, etc.)
to know the latest issues of the company you choose.
(This is one of the most important criteria for evaluation.)
Please don’t cover all types of strategy below.
Choose the only one strategy among them.
Your team must choose the most suitable (appropriate) strategy for the selected company.
Business level strategy
(CHAPTER 5)
Differentiation Differentiation
Business level strategy
(CHAPTER 5)
Differentiation vs. Cost Leadership
(or both)
Differentiation vs. Cost Leadership
(or both)
Business level strategy
(CHAPTER 5) Focus strategy Focus strategy
Corporate level strategy related Diversification related Diversification
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(CHAPTER 6)
Corporate level strategy
(CHAPTER 6)
unrelated Diversification unrelated Diversification
Global strategy
(CHAPTER 7)
Globalization vs. Localization Globalization vs. Localization
5. Comparison
(Conclusion) Compare the differences between the two companies’ strategies.
6. Discussion
Questions & Answers
6-1) Make At least 4 discussion questions & answers.
Particularly, create questions that discuss how the strategy will be
changed for companies in the post-corona era.
(This is not the question to test knowledge but to apply into practice.)
6-2) Also, Please provide your answers as well using the lessons what you
have learned from this course using theoretical framework, concepts,
etc.)
Î This is one of the most important criteria for evaluation.
7. References
Do not forget to put all references (Followed the APA Reference style form
below)
a) Books: Korten, David. 1995. When Corporations Rule the World. San Francisco, CA: BerrettKoehler.
b) Edited Volumes: Spears, Larry (ed.). 1996, Reflections on Leadership. New York: John Wiley
c) Articles in Edited Volumes:
Moon, C. 1994. ‘Changing Patterns of Business-Government Relations in South Korea’, in A.
MacIntyre (ed.), Business and Government in Industrialising Asia, pp.222-46. St. Leonards, NSW:
Allen and Unwin.
d) Articles in Journals:
Park, Y.E (2018). The endless challenges of KIA motors for globalization: A case study on
KIA in Saudi Arabia. International Journal of Industrial Distribution & Business, 9(9), 45-5
2.
* Please, don’t put the photos (such as CEO, Founder, products,,,)
4. Submission:
1) Hard copy in the office (Dr. Park: A345) & Soft copy in Moodle
2) Deadline: further notice 3) see the ‘grading rubric’ for the strategy analysis
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[Formal Letter]
Prince Sultan University
College of Business Administration
To whom it may concern
It’s my pleasure to contact your company.
This is Dr. Park, assistant professor of College of Business Administration at Prince Sultan University. Prince Sultan
University aims to provide a high quality education for new learning opportunities and professional growth.
This semester, we are preparing for Strategy Analysis of top ranked companies in the Kingdom of Saudi Arabia and
abroad. The topic of the research is related to company’s strategic management such as a differentiation strategy, low
cost strategy, international strategy, diversification, etc. For this, PSU students would like to conduct a survey or have
an interview opportunity with senior manager of your company to get real sources to catch up the company’s strategy.
As their academic advisor, I highly recommend your company for this research case. Thus, I am writing to request
you a survey or interview for the quality study of your company.
I’d highly appreciate your interest and kind cooperation if you could give us some time and company data which can
be available. For further information and queries, Please do not hesitate to contact me.
We look forward to your prompt reply.
Thank you.
Sincerely,
Dr. Park, Young-Eun
Assistant Professor, Management Department, College of Business Administration
Prince Sultan University, in Riyadh, Kingdom of Saudi Arabia
Tel : 966-11-494-8564, Mobile : 966-50-945-1314, email : ypark@psu.edu.sa
هاتف :4535189 / فاكس 2251466 – ص.ب 53073 الرياض 11583 المملكة العربية السعودية
Tel: 4548011- Fax: 2251466 – P.O Box 53073Riyadh11583 – Kingdom of Saudi Arabia
Page | 28 College of Business Administration
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Grading Rubric for Team’s case writing [Dr. Park’s Class]
Course Title: Strategic Management & Business Policy (BUS495)
Group: Student ID, Name:
Team Project
Rubric Assessment
Total score
(15)
Criteria
Perfect
Score Given Score
Case Writing
Contents
All contents mentioned in the template 5
Application & Analytical skills (related to ‘Discussion 4questions& 4answers’) 5
Format Meeting Dr. Park’s guidelines & meeting the deadline(soft & hard copy both) 2
Language Grammar, Spelling errors, etc. 1
Ethical issue Plagiarism (more than 10%: -1 / 10~20%: -1.5 / 20%~: -2 deduction) 2
Sub Total 15 Out of 15
Presentation
Contents Overall contents (PPT Slides) 2
Delivery Effective presentation (voice, tone, eye contact, others) 2
Paper Submission Meeting deadline, All team members’ attendance on presentation day 1
Sub Total 5 Out of 5
Total

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