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QB3504 Research Methods for Business

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Alternative Final Assessment – Essay 2
Please select one out of the three essay questions listed below and write a short essay of approximately 1000 words (-/+ 10%). The essay needs to draw on the relevant course materials, such as the textbook, lecture content, tutorial exercises, or additional readings provided on MyAberdeen. It also needs to include relevant illustrative examples. Those might include the examples of different studies discussed in the textbook or in the course lectures, or – if relevant – can be based on your experiences of designing your own projects for this course. Finally, the essays will need to be referenced according to normal academic procedures using Harvard referencing conventions. Please note that the list of references does not count towards the overall word limit. The essay needs to be included in a single file with the chosen question clearly identified. The file should be in MS Word or RTF format (no PDF please) and should use the following formatting requirements: font 12, one-inch margin, using double space.

  1. You are planning to study the quality of service provided by a small retail company. You consider using covert research methods to collect data on sales assistants’ behaviour. Explain what characterises this type of research and what ethical issues it raises. Illustrate your answer with examples.
  2. You are planning your dissertation project on corporate social responsibility in non-governmental organisations. You consider doing an in-depth ethnographic study of an organisation where you have been working as a volunteer for several months. One of your colleagues warns you about the dangers of “going native”. Explain what is meant by this expression, how it could affect your research and why it could be a problem.
  3. You are studying young people’s perceptions of and attitudes towards entrepreneurship. You consider using visual methods in your project. Explain the nature of this type of research and discuss its advantages and challenges. Illustrate your answer with specific examples of relevant methods.
 
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