QB3504 Research Methods for Business

You are studying young people’s perceptions of and attitudes towards entrepreneurship. You consider using visual methods in your project. Explain the nature of this type of research and discuss its advantages and challenges. Illustrate your answer with specific examples of relevant methods.
Write a short essay of approximately 1000 words (-/+ 10%). The essay needs to draw on the relevant course materials, such as the textbook, lecture content, tutorial exercises, or additional readings provided on MyAberdeen. It also needs to include relevant illustrative examples. Those might include the examples of different studies discussed in the textbook or in the course lectures, or – if relevant – can be based on your experiences of designing your own projects for this course. Finally, the essays will need to be referenced according to normal academic procedures using Harvard referencing conventions. Please note that the list of references does not count towards the overall word limit. The essay needs to be included in a single file with the chosen question clearly identified. The file should be in MS Word or RTF format (no PDF please) and should use the following formatting requirements: font 12, one-inch margin, using double space.

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