QB59V2 New Venture Creation

Assessment 1: Response to the COVID-19
Challenge (50%)
Justification of your group’s business idea that either mitigates the
effects of the pandemic by easing, or improving the life for individuals
in isolation; or for companies challenged by.
There are two elements (50% each) submitted on the final day of the
course;
PowerPoint presentation 10 slides maximum, 5 minutes maximum
duration
*Must be developed from the Business Model Canvas/Value Proposition
Canvas
Supporting report 3000 words maximum (length is broad indication
if you decide not use ‘graphics’)
*Must include a forecast of sales/income stream(s)
Marking guide – the pitch
Venture name:
Group number:
Group members:
10 slides maximum, 5 minutes maximum, includes the BMC
Yes/No
Required elements:
Presentation “ask”
The business model
The value proposition
Social dimension
Team personality
Evidence, story
Credibility
Income streams and future-focus.
Visual elements
Areas for improvement
Marking guide – the supporting material (in depth)
Support Material
Description of the business, including BMC/VPC
Value proposition
Team credibility
Financial credibility
Growth trajectory
timelines, growth ambitions, downside risk and
communications
Areas for improvement
Assessment 2: Individual reflective report
(50%)
Identify no more than three areas that you found the most challenging in
finalising the idea and creating a pitch.
Your reflection should include:
The nature of the challenge(s) you or your team faced.
How you/your team (positively) addressed the challenge.
The impact this had on your business idea and business prospects
How you would approach each stage differently in the future.
Reflections on that learning (this is the most important element of your submission)
Use at least 5 academic resources (see Reflectivity and lecture on Entreprenuership)
Planning – one suggestion for 3000 words
Take the bullet points/weight them
1 – 500 words
1 – 500 words
1 – 500 words
1 – 500 words
2 – 1000 words
Remember you will also need an
introduction and conclusion, say 300
words. Don’t forget to adjust the
above
The downside of this is that you must
identify no more than three areas
500 words
3 areas – yikes! That’s only 166
words to describe each challenge in
the first section
Identify the three areas
Deal with them individually
1000 words each
adjust word count for introduction and conclusion
Planning – second suggestion for 3000 words
Marking guide: reflective report
A
B
C
D
E
Other
Justification of challenges
Critical understanding of
impact based on reflective
thinking.
Clarity and depth of
argument to include
journal articles.
Clear and actionable
reflections for (personal)
improvement.
Reflectivity
Thinking reflectively about significant event and daily incidents not only
helps you change your behaviour, it gives you insights into your own learning
and communication styles, and allows you to identify your personal
strengths and weaknesses.
Kolb Learning Styles is widely used to frame reflective thinking.
https://abdn.blackboard.com/ultra/organizations/_31484_1/cl/outline
Use the reflective cycle to move from describing what happened, to
acknowledging feelings through stages to allow you to form an action plan.
Adapted from McLeod, S. (2013) Kolb Learning Styles,
http://www.simplypsychology.org/learning-kolb.html

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