Question Between Conversion rate, Redemption rate, Acquisition rate, and Displacement rate, which one is the highest indication that a promotional plan is successful? I believe it is the conversion rate: the number of customers that continue to purchase after the promotion has ended. But I’ve gotten multiple different answers, most notably being that it could be the redemption rate: the number of customers that purchase products/services because of the promotion. Please help!!
Question
Between Conversion rate, Redemption rate, Acquisition rate, and Displacement rate, which one is the highest
indication that a promotional plan is successful? I believe it is the conversion rate: the number of customers that continue to purchase after the promotion has ended. But I’ve gotten multiple different answers, most notably being that it could be the redemption rate: the number of customers that purchase products/services because of the promotion. Please help!!
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