Question Generally, a consumer’s purchase decision will be to buy the most preferred brand. However, two factors can come between the purchase intention and the purchase decision. One of these can be unexpected situational factors (such as high price). The second factor is most correctly labeled: a.postpurchase dissonance b.preference factors c.attitudes of others d.none of the above
Question
Generally, a consumer’s purchase decision will be to buy the most preferred brand. However, two factors can come
between the purchase intention and the purchase decision. One of these can be unexpected situational factors (such as high price). The second factor is most correctly labeled:
a.postpurchase dissonance
b.preference factors
c.attitudes of others
d.none of the above
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