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questions for article

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Please read the attached article and answer the following questions. Might use your own knowledge to answer the questions related to the article, but mainly should be article related answer:

Every Manager can be an Innovator” by Noah P. Barsky, CMA, CPA, and Anthony H. Catanach Jr., CMA, CPA, Strategic Finance (August 2011) pp. 22-29

The article provides a comprehensive discussion of how companies can use the value chain as a tool to help guide their efforts to provide on-going innovation in their companies.

Questions:

  • Explain briefly the difference between disruptive and sustaining innovation.
  • What are the five activities in the value chain depicted in the article?
  • What is the role of strategy in looking for innovation at each of the activities in the value chain?
  • Explain an example of an opportunity for innovation in market analysis.
  • Explain an example of an opportunity for innovation in product development and design.
  • Explain an example of an opportunity for innovation in sales and marketing.
  • Explain an example of an opportunity for innovation in procurement, production, and distribution.
  • Explain an example of an opportunity for innovation in after-sale customer service.
 
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