Quiz 1
submitted Sep 13 at 9:52pm Question 1 Barriers to entry are: Barriers to entry are: security devices such as firewalls used by computer networks.You Answered business practices or conditions that make it difficult for new firms to enter a marketa set of security devices used primarily in automobiles“smart” security devices designed for office buildings.a set of rules and procedures that existing firms in an industry present to news firms in the industry.Text page 81. By definition, barriers to entry are business practices or conditions that make it difficult for new firms to enter a market. Examples include capital requirements, advertising expenditures, product identity, distribution access, or switching costs. Factors that limit competitive entry would be considered barriers to entry.Question 2 Skip to question text.The Census Bureau has developed a classification system to describe the varying locations of the population. Using this classification system, an area which is urban, contains 70,000 people, and is adjacentto a territory that has a high degree of social and economic integration would be classified as a: micropolitan statistical areasecondary marketing statistical areaYou Answered metropolitan statistical area.micropolitan divisionurbanized statistical areaText page 71. A) This term is defined as an area that has at least one urbanized area of 10,000 but less than 50,000 people, and adjacent territory that has a high degree of social and economic integration. B) Created term C) Correct! This term is defined as an area that has at least one urbanized area of 50,000 or more people, and adjacent territory that has a high degree of social and economic integration. D) Created term E)Created termQuestion 3 The development of regional marketing plans was the result of: The development of regional marketing plans was the result of: cutbacks in advertising budgets.
reductions in interstate business barriers.decentralization of corporate decision making.You Answered recognition of geographic differences in product preferences.the influence of international marketers.Text page 72. A) Developing regional marketing plans has nothing to do with saving advertising costs. Creating regional marketing plans could be more expensive than one national plan. B) Interstate business barriers had nothing to do with the development of regional marketing plans. C) Creating regional marketing plans came from the realization that consumers in different places had different preferences. Changes in corporate structure did not result in this realization. D) Regional marketing is developing marketing plans to reflect specific area differences in taste preferences, perceived needs, or interests. E) International marketers did not influence the development of regional marketing pl
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