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reative management;Different national cultures have different approaches to creativity and innovation.

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ASSIGNMENT 2 – INDIVIDUAL ESSAY
 
FOR ALL ENTE 3506 STUDENTS
 
The task is to prepare an essay of 1500 words on one of the following topics.
 
 
ESSAY TOPICS
 

  1. Different national cultures have different approaches to creativity and innovation. Using two countries of your choice, explain how these different approaches can affect the level of innovative output between your chosen two countries.

 
 
 
General assessment criteria
 
The above titles are designed to be broad in scope.  Therefore your answer should be narrowed down to an aim that should be clarified in your introduction.
 
Define concepts and provide sources for them before applying them.
 
Critique theories by comparing and contrasting them.
 
Enrich your synthesis with illustrations to underpin theories and your arguments.
 
Diagrams, Models Tables and Graphs should be appended to the essay.  A maximum of three Appendices is permitted.
 
Structural Criteria
 
The essay should be double spaced with a 12 point font (Arial preferred).
 
The actual word count of your essay must be specified on your essay script.
There should be a minimum of 10 different, academically credible references in your text.   Non academic references such as CD Rom, Internet and serious Business Press sources can be included in addition to the ten academic references.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MARKING CRITERIA FOR ASSIGNMENT 2 – INDIVIDUAL ESSAY
 
PRESENTATION   

12 point, double – spaced?
WORD COUNT: MUST BE PROVIDED         Up to 1650         No penalty
1651 – 1900        5% penalty (also for NO word count)
                                                       
QUALITY OF REFERENCING (10%)
 
 
 
Harvard convention?  Extent of Referencing beyond 10 sources

 
STRUCTURE AND CONTENT   

INTRODUCTION  (10%)
 
Key themes and argument of the essay
 
 
 
 
RESEARCH (20%)
 
Evidence of research – quality of definitions and Reference List
 
 
 
 
ANALYSIS (20%)
 
Quality of analysis, synthesis and evaluation
 
 
 
 
ILLUSTRATION (15%)
 
Quality of illustration – application of case
 
 
 
 
OVERALL IMPRESSIONS (15%)
 
Overall Comments – Effort, grammar, clarity of arguments employed 
 
 
                                                                                                                                            OVERALL MARK

 

 
 
CREATIVITY (10%)
 
Evidence of creativity in text and appendices 
 
 

 

 
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