Referral MAR023-6 Thriving in a Competitive Global Context

What am I required to do in this assignment?
Your Referral Task:
Identify the reasons and factors that have resulted in the following strategies in the global pharmaceutical industry:
a) Internationalisation
b) Consolidation through mergers and acquisitions.
Assessment 2 will be based on an extended case study of the Pharmaceutical industry (this is the SAME case study as used in the main
assessment). Please ensure that you read this case study thoroughly and please build on this case study by carrying out your own research
to update and add further context to the international business environment for this particular sector.
Submission Deadline Marks and Feedback
Before 10am on:
23/04/2020
20 working days after deadline (L4, 5 and 7)
15 working days after deadline (L6)
10 working days after deadline (block delivery)
Click or tap to enter a date.
Unit title & code Referral MAR023-6 Thriving in a Competitive Global Context
Assignment number and title Assessment 2: Written Report
Assessment type Individual Written Report
Weighting of assessment 70%
Size or length of assessment 3,500 words
Unit learning outcomes 1. Demonstrate knowledge and understanding of the changing nature of the global business
environment, buyer behaviour in a global context and the factors which influence the
implementation of an organisation’s competitive business strategy in a global context
2. Demonstrate skills and abilities in collecting and analysing appropriate information, applying a
range of strategic business and financial tools and techniques available, to plan and evaluate
global business and e-business operations.
2
What do I need to do to pass? (Threshold Expectations from UIF)
In order to pass Assessment 2 Referral you will need to:
 Identify and assess some of the current strengths and weaknesses of the international organisation(s) relative to its global
environment
 Recommend a logical outline strategy / plan to enhance its global competitiveness.
How do I produce high quality work that merits a good grade?
We will be filling this section in together in class on Click or tap to enter a date. make sure you have downloaded/printed out the
Assignment Brief and bring it to the session with you.
How does assignment relate to what we are doing in scheduled sessions?
This referral assessment will allow you to reflect upon some of the core concepts which contribute to the foundational themes of the unit.
This assessment will allow you to demonstrate your knowledge in understanding the nature of the global business environment within one
particular sector; the pharmaceutical industry. You will be expected to think laterally about the global business environment (with particular
focus on the macro environment) and the unique set of challenges an increasing level of interdependence can have on business
activities/operations.
How will my assignment be marked?
Your assignment will be marked according to the threshold expectations and the criteria on the following page.
You can use them to evaluate your own work and consider your grade before you submit.
3
3
rd Class – 40-49% Lower 2nd – 50-59% Upper 2nd – 60-69% 1
st Class – 70%+
1
Knowledge &
Understanding
(30%)
Basic use of academic
literature, with basic use of
course concepts, models
and theories but lacking in
depth and/or breadth in
some areas.
Good use of academic
literature in connection to
problem set and good overall
application of multiple
course concepts, models and
theories.
Very good use of academic
literature in connection to
problem set and very good
overall application of
multiple course concepts,
models and theories.
Excellent use of academic
literature in connection to
problem set and excellent
overall application of
multiple course concepts,
models and theories.
2
Interpretation
& Evaluation
(30%)
Some basic ability to
synthesize different
perspectives, but lacks
evaluation of the
international business
environment and analysis
of contemporary research
to explain the complex
interrelationships between
internationalization/M&A
and the pharmaceutical
sector
Argument lacks
consistency, critical thought
and appropriate
conclusions
Good ability to synthesize
different perspectives, but
limited evaluation of the role
of T.H.E. and limited analysis
of contemporary research to
explain the complex
interrelationships between
internationalization/M&A
and the pharmaceutical
sector Attempt to develop a
consistent argument, but
lacks critical depth
Conclusions are made, but
not supported
Very good ability to
synthesize different
perspectives and evaluate
the role of T.H.E., and to
analyse contemporary
research to explain complex
interrelationships between
internationalization/M&A
and the pharmaceutical
sector Evidence to construct
a consistent argument
(which is not critical
throughout) and derive
relevant conclusions
Excellent ability to
synthesize different
perspectives and evaluate
the role of T.H.E., and to
critically analyse
contemporary research to
explain complex
interrelationships between
internationalization/M&A
and the pharmaceutical
sector Strong evidence to
construct a consistent and
critical argument and derive
relevant conclusions
3
Presentation
& Structure
(20%)
Basic presentation skills but
major inconsistencies in
terms of structure and flow
that hinder understanding
Basic style of writing
without using adequate
terminology and
vocabulary, major spelling
and grammatical errors
Good presentation skills, but
inconsistencies in terms of
structure and flow
Good style of writing;
however, limited in using
appropriate terminology and
vocabulary and some minor
spelling and grammatical
errors
Very good presentation
skills, but minor
inconsistencies in terms of
structure and flow
Very good style of writing in
terms of terminology and
vocabulary, grammar and
spelling; however, some
minor issues in terms of
clarity of writing
Excellent presentation skills
evidenced by a clear
structure and coherent flow
Excellent style of writing in
terms of clarity of
expressions, terminology
and vocabulary, grammar
and spelling
4
Relevance and
Quality of
Sources &
Referencing
(20%)
(Basic) identification of
some sources; however,
sources lack relevance and
quality and are not used
effectively to support ideas
Basic referencing following
the university’s standard
(both in-text and reference
list), but with major
inconsistencies
Good identification of
relevant sources, however,
weaknesses in using sources
to support arguments
effectively
Good referencing following
the university’s standard
(both in-text and reference
list), but with some
inconsistencies
Very good identification of
and use of a range of
relevant and quality sources
in an effective manner
Very good referencing
following the university’s
standard (both in-text and
reference list) to a large
extent
Excellent identification and
use of a wide range of
relevant and high-quality
sources that support
arguments effectively
Excellent referencing
following the university’s
standard (both in-text and
reference list) without any
flaws

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