Remedying a cost disadvantage associated with activities performed by forward channel partners
Remedying a cost disadvantage associated with activities performed
by forward channel partners (wholesale distributors and retail dealers) would not involve
Multiple Choice
-collaborating with forward channel allies to identify win-win opportunities to reduce costs.
-changing to a more economical distribution strategy such as putting more emphasis on cheaper distribution channels (perhaps direct sales via the Internet) or perhaps integrating forward into company-owned retail outlets.
-insisting on across-the-board cost cuts in all value chain activities—those performed by suppliers, those performed in-house, and those performed by distributors/dealers.
-pressuring distributors/dealers and other forward channel allies to reduce their costs and markups.
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