Retail Is Dead! Long Live Retail — At Best Buy, That Is

 
Article Review assignment
Task: Carefully read the assigned article. Take good notes while reading it. Reflect on the article, and identify in your own mind the marketing principles, models, concepts, and tools that we are covering in this course.
When you have all of that clear in your own mind, write a review of this article FROM A MARKETING MANAGERS PERSPECTIVE. What did the company do relative to the 3 C’s of situation assessment? What did the company do relative to the 4 P’s of marketing strategy? How successful were they in accomplishing their objectives? If you were in that company, WHAT WOULD YOU CHANGE? DO NOT just repeat back the article to me – yes, I already read it. I want to know your take on it.
My objective for this assignment is to get you to think like a Marketing Manager, not like a consumer. It is IRRELEVANT if you have ever used the company’s product. This is NOT about your personal experience. This is whether or not you can analytically assess the situation and strategies, using the vocabulary and tools you have learned.
This should be 2 pages, double spaced, and NO NEED for a cover page, or your name and student ID. I prefer to grade these anonymously, and Blackboard knows who you are. This is an INDIVIDUAL assignment – no comparing notes with other student. Definitely no plagiarism. You do not, and SHOULD NOT, need to go to the Internet for additional information. Just use what is in the article. If you make assumptions, clearly state them.