Samantha King, Pink Ribbons: Breast Cancer and the Politics of Philanthropy.

Paper details:

Book Review Essay: This assignment requires students to synthesize and integrate the scholarly and professional literature reviewed in the course. The work should Provide an overview of the authors’ primary thesis; Identify and discuss at least five key issues raised by the book that are relevant to public relations and advertising ethics and social responsibility; and Explain at least five “lessons learned” from reading the book that could be applied to the effective and ethical practice of global strategic communications.