Sara Burns is the owner of a company called Spice and was looking for a new product to go with her company’s line

Disney is using an integrated marketing communications program
March 13, 2020
Several years ago, SwissAir made some unwise investments to pay for a planned expansion.
March 13, 2020

Sara Burns is the owner of a company called Spice and was looking for a new product to go with her company’s line

of food condiments when a customer suggested combining spices with tea. This is an example of accidental invention.

idea generation.

bootlegging ideas.

serendipitous management.

serendipitous innovation.

A few years ago, American Idol premiered as the first nighttime talent show in several decades. The marketing for the show was intent on making television viewers aware of its existence and excited enough about the show that they would watch the first episode. Based on this description, in which stage of the product life cycle would this show be? Introduction

Growth

Maturity

Decline

Harves

When an Avon representative sells cosmetics door-to-door, it is an example of which type of marketing channel? Direct channel

Indirect channel

Strategic channel alliances

Marketing channel

Dual distributive channel

 
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