of food condiments when a customer suggested combining spices with tea. This is an example of accidental invention.
A few years ago, American Idol premiered as the first nighttime talent show in several decades. The marketing for the show was intent on making television viewers aware of its existence and excited enough about the show that they would watch the first episode. Based on this description, in which stage of the product life cycle would this show be? Introduction
When an Avon representative sells cosmetics door-to-door, it is an example of which type of marketing channel? Direct channel
Strategic channel alliances
Dual distributive channel
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