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Scenario: You are interested in a new job opportunity as a junior analyst and have been advised to research different organisations. You are to ensure you can gather the information required to complete this task. Analyse your own organisation thoroughly and one other organisation (you can use two of the examples used in Task 1 and 2). You will explore how internal factors and the wider external environments can influence and shape business decision-making.

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TASK 3 – Overall Word Count – 1,500 words     
 
Scenario:
You are interested in a new job opportunity as a junior analyst and have been advised to research different organisations. You are to ensure you can gather the information required to complete this task.
Analyse your own organisation thoroughly and one other organisation (you can use two of the examples used in Task 1 and 2). You will explore how internal factors and the wider external environments can influence and shape business decision-making.
 
Question 1: Choose an organisation to examine external factors using a PESTLE analysis below (use an example you researched and analysed).
Identify the positive and negative impacts the macro environment has upon business operations, supported by specific examples.

  • Political factors
    • Taxation policy
    • Governmental stability
    • Unemployment policy
  • Economic factors
    • Inflation rate
    • Growth in spending power
    • Disposable income standards
  • Sociocultural factors
    • Age distribution
    • Education levels
    • Income levels
  • Technological factors
    • Internet
    • E-commerce
    • Social media
  • Environmental factors
    • Competitive advantage
    • Waste disposal
    • Pollution monitoring
  • Legal factors
    • Unemployment law
    • Health and safety
    • Product safety

 

 
Question 2. Evaluate the outcome of your PESTLE? (providing examples of positive and negative impacts of the chosen organisation explaining how they impact on business operations).
 
 
Question 3: Complete a SWOT analysis on your chosen organisation.
 
Question 4: Identify why, when and how strengths and weaknesses link with macro factors (provide examples, you could use information you have identified in your SWOT)
(a) Strengths (Internal, positive)
(b) Weaknesses (internal, negative)
(c) Opportunities (external, positive)
(d) Threats (external, negative)
 
 
Question 5: Provide examples of how the SWOT / TOWS analysis can contribute to and influence decision making (Compare with another organisation, you can use any examples)
 
 
Question 6: Examine the impacts that both macro and micro factors have upon both business objectives and decision-making? (Compare and contrast with another organisation, use an example given in in this task)
 
Question 7: Conclusion (provide your opinion on the analytical tools used and if they will assist or hinder strategic planning and meeting organisational objectives)
 
 
 
 
References
 
 
 
Bibliography

 
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