Section IV Marketing Plan for Groupon Grantham University Marketing Analysis

Marketing Goals and Objectives

A.  Marketing Goal A:

(should be broad, motivational, and somewhat vague)

Objective A1:

(must contain a specific and measurable outcome, a time frame for completion, and identify the person/unit responsible for achieving the objective)

Objective A2: 

Repeat the requirements from A1.

B.  Marketing Goal B:

(should be broad, motivational, and somewhat vague)

Objective B1:

Repeat the requirements from A1 and A2.

Objective B2:

Repeat the requirements from A1, A2 and B1.

APA Format.  It does not have to be specifically about Groupon, but it must meet all of the requirements and be geared toward marketing goals and objectives.