<br/> -See Attached file: LA 1 and LA 2-Create a SWOT analysis;

-Using the facts from the case study, discuss how you determined the various elements of the SWOT analysis, Using the vision, mission, and SWOT analysis from learning activity 1, complete the following:

-Create three long term goals and objectives (3 each) for the business (2 years forward);
-Create three medium term (operational) goals and objectives (3 each) for the business (usually accomplished within the year);
-Create three short term (day, week, month) goals and objectives (3 each)for the business; and
-Create at least three contingency goals in the event that the current strategy would fail.

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Week 4 Learning ActivitiesView Topic in Grid ViewActions for ‘Week 4 Learning Activities’Must post first.SubscribedSubscribeShow DescriptionHide DescriptionComplete the learning activities, please create a new thread for each theme and identify in thesubject line the theme for which you are responding. Students are expected to post to each themeby Thursday and to at least two other students per learning activity by Sunday. In responding toboth the learning activities and to other students, please be sure to use the course material usingin-text citations and a reference list to cite the source(s) used. Remember, an in-text citationcannot exist without having a corresponding reference list and a reference list cannot existwithout having a corresponding in-text citation. Use of the course material using in-text citationsand a reference list is always expected in the learning activities and good practice for theassignments in the course. To respond to Learning Activities, click on the blue hyperlink.Learning Activity 1 – Theme 1As mentioned last week the planning process begins with an environmental scan of the businessand its relationship to vision and mission statements. Read the following and complete theactivities below:Mohammed Abul and his family own the Long-lasting Boot (LLB) store. LLB is a specialty bootstore located in the downtown area in a medium sized Scottsdale, Arizona and sells a broad lineof boots to all members of the family including a novelty pet line. The store sells boots for workFalse

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and recreation as well as a line of expensive cowboy boots for the tourist trade. The business istwenty-five years old. It has a reputation for being the best place to get boots in the communitybecause of the selection, quality, and customer service. They will even work with customdesigned boots for people with unusually sized feet or medical problems. The boots in someinstances, work boots in particular, are considered expensive by middle class buyers but theconstruction quality is so long-lasting that it makes the higher prices seem worthwhile. Abul,who is 32 years old and just out of the military after 10 years of service, has returned to find thebusiness at a crossroad.The store is successful but sales are very slow growing at the moment. The family is looking toboost sales by developing a competitive edge for the future. Up until now the business has beensuccessful because of the company’s ability to anticipate changing boot styles. In the past threeyears, sales have remained constant but growth has waned. Despite sales, the use of loyaltyreward cards and staying open later in the evening, revenue has not grown. Yet, total sales in theCentral City metropolitan area including the suburbs have grown substantially. Stores that sell involumes like Wal-Mart and Payless have boot sales that pull in three times the sales of LLB.Abul and his family are planning for the next three years and want to find ways to increase sales.They have come to you for advice. As their consultant, you want to cover the following ideas inyour response:Create a SWOT analysis;Using the facts from the case study, discuss how you determined the various elements ofthe SWOT analysisLearning Activity 2 – Theme 2 & 3

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