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  1. Research GoPro and its approach to entering the drone market.
  2. Why did GoPro decide to pursue the drone business?
  3. In what ways does this strategy play to GoPro’s core competencies?
  4. In light of how things are going for the GoPro drone, suggest alternate approaches for GoPro to enter the drone business.
  5. Discuss why one of these alternate approaches may have been preferable.
  6. Reference at minimum two credible sources to support your discussion points.

600 words

 
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