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So you are a product manager at Yelp. And you have a hypothesis that providing users with ways to better express their emotions will increase user engagement. Design an A/B test to evaluate whether providing a new website feature of “emoji icons” will increase user engagement. Hint: (1) What will be the outcome(s) you plan to observe to evaluate the effectiveness? (2) How will you randomize the users? (3) How many and what will be the experimental groups?

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So you are a product manager at Yelp. And you have a hypothesis that providing users with ways to better express

their emotions will increase user engagement. Design an A/B test to evaluate whether providing a new website feature of “emoji icons” will increase user engagement.

Hint:

(1) What will be the outcome(s) you plan to observe to evaluate the effectiveness?

(2) How will you randomize the users?

(3) How many and what will be the experimental groups?

 
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