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Social Media Intelligence

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 Case Study: The disappearing barrier between content production and consumption can be observed both within and across organizations. Review the literature and available online resources to identify business use cases and professional tools to analyze user-generated content on social media platforms, ideally with a focus on application that include predictive analytics (going beyond systems that describe the status quo or historic trends) and/or features enabled by artificial intelligence. Prepare a short 3 minute Power Point presentation that consist of two slides. Slide 1: Classification and comparison of the tools based on their data sources, the key functionalities that they provide, licensing models, target groups, etc. Slide 2: A diagram or screenshot to illustrate one tool that you consider particularly relevant to your past or current professional responsibilities (as a xprocurement officer)

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