Social media marketing paper

There needs to be a focus on the search game and what it is all about as it is the life blood of success for any business engaged in social media marketing. Often companies are engaged in the search process by simply having a website and a Facebook page.
After reviewing Chapter 18 in The Social Media Bible, take time to develop a solid list of what you believe to be the top 10 actions you will need to engage in for your product to get appropriate attention in the search process.
Submit a 2–3 page paper in APA format with at least two solid references to support your position for your product