Present a critical strategic analysis of the current Strategic Change within the following case: Post Holdings buying Weetabix
Type of document       Essay   8 Pages Subject area   Business          Academic Level            Master
Style    Harvard            references       30
Order description:
Strategic Analysis: Tools & Techniques – Coursework 1
This assessment is 50% of the overall grade
Task
Present a critical strategic analysis of the current Strategic Change within the
following case:
Post Holdings buying Weetabix
You are required to cover the following topics covered in the module:
 Strategic Position of the company
 Stakeholder Analysis
 External Analysis
 Industry Analysis
News & Web Links
The links below provide some starting points but students MUST add their own detailed
research to develop the analysis:
http://www.bbc.co.uk/news/business-39625715
https://www.weetabixfoodcompany.co.uk/press/news-archive/post-holdings-completesacquisition-of-weetabix

https://www.ft.com/content/1c98e144-23aa-11e7-8691-d5f7e0cd0a16
The following structure is required for the submitted report:
 Introduction to the report
 An evaluation of the relevant levels of strategy
 A critical evaluation of the key stakeholders
 External Analysis – using PESTEL to identify and explore key trends
 Industry Analysis – using 5 Forces to critically analyse the relevant industry factors
 Conclusion
The coursework is an individual piece of work. It will be 3,000 words, inclusive of
appendices (+/- 10%). Please note that text in diagrams or tables will count towards the
word count.
University of South Wales (USW)
It is important that attention be focused on a strategic appraisal of the company as opposed
to providing lots of interesting facts over what interests you or what you find on the
internet. Assessment will focus on students’ abilities in applying strategic models and
frameworks in a coherent manner that enables them to develop a clear strategic view of the
strategic position being studied. You do not need to reference many academic sources in
this element of the assessment, but you must reference sources of company or market
information. Furthermore, you must reference sources for any theoretical background
that you decide to include.

STRATEGIC ANALYSIS: TOOLS AND TECHNIQUES: POST HOLDINGS BUYING WEETABIX

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Post Holdings Buying Weetabix

Introduction

 ‘Growth is never a mere chance; it is the result of working together’ this adage by James Penny give an insight of what it takes to grow as an organization or individual. Owing to the dynamism in the global market segment it becomes quite imperative for every organization to secure a sensible market share as the surest means to safeguard the interest of the shareholders’ value. As a result, companies undertaking acquisition as a strategy must prop up their market share as well as colonize new markets (Lieberman et al 2009).

The concept that attracted Post Holdings Inc. to acquire Weetabix was the fact that they wanted to develop other markets thus Weetabix was the most strategically positioned company owing to its strong market presence in the UK, Africa and world over. Post Holdings Inc. has in the past used the acquisition strategy with notable success which has helped the company to hop as an international business giant in the food industry. Post Holdings Inc. acquired Hearthside Food Solutions in 2013 and in 2014 they acquired Golden Boy Foods Ltd, Dakota Growers Pasta Inc. Michael Foods and Dymatize Enterprises. Ever since, they have had a series of more than eight acquisitions. It is worth mentioning that the UK cereal market is aggressive and competes with strong brands such as Cheerios, Nestles Kellogg’s and Weetabix. The entry of Post holding into the UK market meant that notable change in internal and external stakeholders was imminent. Thus, the organization took the clot to re-access its strategic objectives in order to capture a competitive edge which demanded new strategies which are in tandem with the new environment. This paper will revisit the current strategic change adopted by Post Holding Inc. in acquiring Weetabix putting special emphasis on strategic positioning, analysis of stakeholders, industry analysis as well as external analysis. The analysis will be centered on acquisition of Weetabix by Post Holding Inc. with the sole purpose of highlighting the fundamental strategic frameworks applied so that we can appreciate the strategic approach used in this acquisition. This paper endears to undertake a comprehensive strategic analysis of Post Holdings Inc. which ventured into the British market via acquisition of Weetabix Ltd.

Strategic Position of the Company

Post Holdings Inc. is a company that specializes in consumer packaged products which

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