Strategic Management Tasks

Scenario: You are the manager, leading the marketing department of an organisation. Your team is responsible for identifying and
delivering a marketing plan that supports organisational objectives. Prepare a strategic marketing plan for your own company/organisation,
paying particular attention to creating and sustaining a competitive advantage over rival firms.
Tasks:
Select a company of your choice through the case study approach and undertake the following tasks:
Task 1 – 700 words
Explain the processes involved in developing a marketing strategy and provide an analysis of the planning process through:
a) Explain the role and importance of planning principles and processes involved in developing a marketing strategy.
b) An evaluation of three different tools and techniques used to produce a current situation analysis to develop strategic marketing
plan.
c) A comparative evaluation of the benefits and limitations of the suitability of four different marketing strategy options, using
examples to illustrate their use
Task 2 – 800 words
You are asked to outline how the strategic vision and direction of your organisation impacts on the marketing planning process. By
referring to each component part of your marketing plan, critically evaluate how effectively your marketing plan supports the organisational
strategic objectives. Justify the level of importance of each component part of the plan in relation to achieving organisational strategic goals
through:
a) Explaining how the strategy of the organisation impacts the marketing plan
b) Discuss how the plan supports strategic objectives
c) Identify the component of a marketing plan through the development of the strategic marketing plan.
d) Identify the level of importance of each component of the plan
Task 3 – 700 words
You are asked to develop marketing strategy implementation and evaluation framework associated with the strategic marketing plan.
Identify all the key models and criteria for execution and evaluation of the plan. Outline the process that is required in order to secure
approval within your organisation which identify the decision making framework.
Ensure all the tasks have:
 Clear legible presentation.
 Good use of spelling, grammar and language throughout.
 Appropriate focus, meeting learning outcomes/assignment criteria.
 Logical progression and structure of arguments.
 (Normally) an introduction, a well-developed discussion and a conclusion summarising the work.
 The introduction will include an exploration of the focus of the assignment and discuss the way the assignment has been
approached.
 Evidence of a range of relevant supporting reading.
 Use of accurate, evidence based information to support the arguments made.
 Use the Harvard system of referencing and include a bibliography that lists all resources referenced.
 Ensure all the tasks free from plagiarism.

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