strategic marketing issues of market entry into both a developed and developing country market.

1. You are required to prepare a report for an existing company product (or service) of your choice from the country of your choice.
   The report needs to address the strategic marketing issues of market entry into both a developed and developing country market. The company product should not already have an established market presence in your chosen target countries

 
The company : Self Portrait (UK)
Entry country: Australia ( Developed country)
             China ( Developing country)
 

2. Elements to be addressed:

– part 1 Analyses the nature of the two marketing environments in which the company product or service will be targeted
– part 2 Critically analyses the marketing and / or business implications arising for the company when it will enter in the two chosen markets
– part 3 Recommend and justify market entry mode(s) for entering in each target market
– Word limit for the whole assignment : 3000 words +/- 10%
– Bibliography, references and Appendices are NOT included as part of your word count, however, please do not abuse this
 

3. SUGGESTION:

Please note that: you are expected to use, and reference, other credible sources from the internet (e.g. the Financial Times, the Economist, etc.) NO use of Wikipedia, tutor2u, etc. (marks will be deducted)
 
Part 1 use PESTL

1. political environment （main issue）
2. Economic environment ( GDP, unemployment, trade barriers, etc): need data
3. Social environment ( Religious issues, national culture, etc)：
4. Competition ( current/potential competitors)： please give competitor name
5. Demand for product/service ( already existent demand or not?, etc)
6. Other issues.

 
Reading
https://www.gov.uk/government/publications/exporting-to-china/exporting-to-china
 
https://www.gov.uk/government/publications/exporting-to-the-usa/exporting-to-the-usa

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