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Summarize the business that you have chosen, and provide a two to three (2-3) paragraph justification as to why China would be a viable market for the selected business

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Select one (1) MNC that does not currently do business in China.
Next, consider the steps that the company should consider in
determining the feasibility of entering the Chinese market and
establishing a market for its products or services there.
Write an eight to ten (8-10) page paper in which you:
Summarize the business that you have chosen, and provide a two
to three (2-3) paragraph justification as to why China would be a
viable market for the selected business. Examine the exchange rate
of the U.S. dollar and the Chinese Yuan for the last 24 months.
Explain the major overall changes that have occurred and speculate
on the key economic variables that most likely have influenced the
exchange rate movements. Provide a rationale for your response.
Analyze the major exchange rate risks associated with transaction
and translation exposure within the Chinese market. Based on what
you have gleaned from your analysis, predict the major changes that
you believe will occur in the next 24 months. Justify your
response. Recommend key steps that the chosen MNC could take in
order to mitigate or eliminate exchange rate risk. Suggest one (1)
method that the MNC in question could use with derivatives in order
to mitigate, or eliminate such risks. Provide a rationale for your
response. Recommend one (1) hedging technique geared toward
managing the economic, transaction, and translation exposure in the
Chinese market. Justify your response. Conduct a country risk
assessment to ascertain whether or not management should support
the proposal for your chosen MNC to enter into the Chinese market.
Based on Geert Hofstede’s six (6) dimensions of culture, predict
three (3) likely problems posed by the cultural differences between
the chosen MNC’s culture and the Chinese culture. Provide a
rationale for your response. Use at least six (6) quality
references, with at least two (2) from peer reviewed journal
articles.

 
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