Suppose an airline determines it can charge different prices to people
Question
Suppose an airline determines it can charge different prices to people
traveling for business or emergencies and leisure travelers who travel for pleasure. The airline’s goal is to increase total revenue.
The price elasticity of demand for business and emergency air travel is -0.50, and the price elasticity of demand for pleasure air travelers is -2.70.
Based on the price elasticity of demand for each group of people, how should the airline adjust its prices?