The Business World Has Witnessed An Unparalleled Surge In Transnational And Cross-Cultural Commerce : International Sales Management Assignment
| University | Dublin Business School (DBS) |
| Subject | Sales Management |
Question: “The business world has witnessed an unparalleled surge in transnational and cross-cultural commerce” (Gu et al. 2019, pg. 227). Critically evaluate the key factors in international business to business marketing that contribute to efficient business management and improved performance.
Essay Assessed on:
- Structure
- Quality of articles selected
- Integration of articles
- Quality of discussion/presentation
- Depth of discussion
- Relevant examples
- Quality of referencing
- Originality
- Coherence and flow of the overall work
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