The Discussion Board (DB) is part of the core of online learning. Classroom discussion in an online environment requires the active participation of students and the instructor to create robust interaction and dialogue. Every student is expected to create an original response to the open-ended DB question as well as engage in dialogue by responding to posts created by others throughout the week.
Assignment Description
The Discussion Board (DB) is part of the core of online learning. Classroom discussion in an online environment requires the active participation of students and the instructor to create robust interaction and dialogue. Every student is expected to create an original response to the open-ended DB question as well as engage in dialogue by responding to posts created by others throughout the week. At the end of each unit, DB participation will be assessed based on both level of engagement and the quality of the contribution to the discussion.
At a minimum, each student will be expected to post an original and thoughtful response to the DB question and contribute to the weekly dialogue by responding to at least two other posts from students. The first contribution must be posted before midnight (Central Time) on Wednesday of each week. Two additional responses are required after Wednesday of each week. Students are highly encouraged to engage on the Discussion Board early and often.
The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each unit.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Peer Review
Post an executive summary of your Comprehensive Project in the body of a post in this discussion (please do not use attachments). An Executive Summary is a one-page document that outlines the purpose, process, findings, discussion, and findings of a report submitted to management. CEOs often read and assess an Executive Summary before deciding to read the entire report, so this must be high quality narrative that demonstrates the significance of the work undertaken, the objectivity of research and analysis underpinning the report, and the credibility of the resulting conclusions.
Please review the Executive Summaries of other students, providing an objective assessment and constructive feedback that will help strengthen the effectiveness of their efforts and the quality of the finished report.
In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Grading Rubric:
| Grading Criteria | Percentage |
| Post explains issues, elaborates on all parts of the topic, and contributes to group understanding of topic | 40% |
| Multiple substantive responses reflecting participation are evenly spread throughout the discussion period – 2 or more per week – sharing opinions, observations, and experiences, asking questions and making suggestions | 40% |
| Comments are appropriately addressed, well written, timely, relevant and coherent displaying accurate spelling, grammar, and punctuation | 20% |
Below is an example of the Executive Summary from my other classmate: My initial response to my Instructor was “ I want to have a Strategic Marketing Plan about arts and crafts from the Philippines” but I can change it if you have a better idea now. Then, we have to stick on it because I want you to do this until this is over. Thanks.
A Managerial Approach to Marketing
Unit 4 Discussion Board
July 23, 2015
Executive Summary
Analysis Made Easy
Analysis Made Easy is a new company founded in 2015, which will introduce my clients to the purpose and understanding of business budgets. Analysis Made Easy is a sole proprietorship owned and operated by Christy Lambert.
Analysis mad Easy will provide a variety of budgeting services and products which includes: training individuals on creating Excel worksheets for simple budgets, accounting software with built-in budgeting programs, and the building of specialized budget programs.
Analysis Made Easy will target individuals and small to medium sized companies within a twenty-five mile radius of the base of operations. Analysis Made Easy will seek to build contracts with medium sized companies to promote future growth.
There contracts will be serviced with the assistance of software programmers to help built specialized budgeting programs to meet the need of these clients. Within the twenty-five mile radius, there is a representation of approximately thirty or more other accounting firms. These firms range from partnership on up and their education levels range from Associate and Bachelor degrees to Certified Public Accountants.
With this growing demand for this type of business, my goal is with and initial capital investment of $100,000 to set up a home base of operations, $25,000 for promoting the introduction of my business and $10,000 for business support. For the first two years of business, my goal is to breakeven, there after my goal is to continually gain a 10% of profit each year.
The forms of communications that will be used are personal flyers of introductions. Introductions will be mailed and handed out as well as using social media to introduce my new service. Pricing will set up on a per hour basis starting at $100.00 per hour for basic budgeting for individuals, $200.00 per hour for supplied budgeting software programs for small to medium sized businesses, and $300.00 per hour for specialized budgeting programs for medium sized businesses. Distribution of service and customer service will be my continued follow up service for my established clients so word-of-mouth will help promote and grow my business.
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