The most common measure used in evaluating public relations is to: a.conduct surveys of buyer awareness b.ask other advertisers their opinion of its effectiveness c.count the number of exposures given to the company in the media d.None of the above
The most common measure used in evaluating public relations is to:a.conduct surveys of buyer
awareness
b.ask other advertisers their opinion of its effectiveness
c.count the number of exposures given to the company in the media
d.None of the above
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