Contents
Executive Summary. 3
Business Overview.. 4
Management Team.. 4
GlaxoSmithKline’s Company Structure. 6
Industry Analysis. 7
PESTEL Analysis. 7
SWOT Analysis. 8
Strengths. 8
Weaknesses. 9
Opportunities. 9
Threats. 9
Opportunities and Threats to GlaxoSmithKline Plc after Brexit 10
Opportunities. 10
Threats. 10
Marketing Plan. 11
Market Segmentation. 11
Target Market 11
Marketing Mix. 11
Place. 11
Price. 12
Promotion. 12
Marketing Strategy. 12
Operations Plan. 12
Financial Plan. 13
References. 14
 

Executive Summary

The global pharmaceutical industry has grown tremendously in the last two decades. In particular, GlaxoSmithKline plc has risen to a financially stable organization over a period of two decades. However, the Brexit has introduced a new state of affairs that necessitate the restructuring of the company to benefit from new opportunities. The company’s impressive management team and strategic structure are some of the factors heavily affected by this move. An industry analysis through two systematic tools, PESTEL and SWOT, reveals how the company can leverage new opportunities to further expand its scope of operations. Notably, the analysis highlights some of the insurmountable threats facing GSK, especially against the backdrop of the Brexit. Interestingly, despite the withdrawal, the company has recorded an increase in its sales. In fact, it is determined to expand its operations as the management believes that the UK is still a sizeable market. The change in the management team and the structure would ensure the company continues to make profits despite the Brexit.
 
Place an order with us to get a customized paper similar to this or any related topic. NB: The assignment will be done from scratch and it
will be 100% original

Looking for a Similar Assignment? Order now and Get 10% Discount! Use Coupon Code "Newclient"