The Product/Service I choice is Target Corporation.
The Product/Service I choice is Target Corporation. I also attached
some sources Ive researched and seems to be legit and informational. You can use the template and follow the prompts to complete successfully and it us JUST Part 1, no other parts. Bibliography should be attached as well. a Glossary is attached too for terms to use.
Part 1 PowerPoint presentation
Select a consumer product or service you wish to explore in this course. You might want to use the product you selected in MRKT 310’s marketing plan if you recently took that course. You might want to pick a product that you regularly use and to which you can assume you are a member of the primary target market. You need to ensure that the product lends itself to multiple promotion mix tools. Therefore, products of large, well-known, publicly traded companies work best. You can select a brand instead of a specific product. Be sure you understand the difference before proceeding.
Do not assume that what you believe is true for the product is true for all members of the target market. Do your research and be unbiased in your analyses. Remember, a product can be a good, a service, or an idea, or a combination. Submit your product choice to your faculty member in the assignment folder.
Once your product choice has been approved, prepare a PowerPoint presentation for part 1 as follows:
1. Title slide—name of product, your name, date, course information, plus part 1 table of contents
2. Description of product, providing details on what consumer need the product fills, the physical description, any service components that come with it, as well as any after sales support such as guarantee, warranties or customer support, plus the other areas in the template.
3. Product’s competitive position
4. Value proposition
5. Primary target market characteristics – ID 3 targets
6. Target market’s buyer decision behavior
7. Brand strategy
8. Product life cycle stage & benefit analysis
9. Channel design (channel members and role) and distribution strategy (intensive, selective, or exclusive)
10. Communication objectives based on buyer-readiness stages. Note: objectives must be stated in measurable terms.
Part 1 of the IMC plan will be graded as follows:
Points Grading Standard
0–1 Appropriateness of product to analyze
0–1 Description of the three levels of the product
0–1 Description of the competitive position
0–1 Definition of the value proposition
0–1 Identification and characteristics of primary target market
0–1 Discussion of primary target market’s buyer decision behavior
0–1 Identification of the brand strategy
0–1 Identification and discussion of appropriate lifecycle stage
0–1 Identification and discussion of channel design and distribution strategy
0–4 Development of multiple measurable communications objectives
0–2 PowerPoint presentation’s ability to communicate, free of typographic or grammatical errors, proper use of academic writing style guide, use and citation of external sources, timeliness of submission
15 points Total
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