The use of digital media within organizations has transformed

The use of digital media within organizations has transformed how organizationscommunicate with prospective and current customers. Digital media such as: webvideos, e-books, and social media have each shaped the communication strategiesorganizations employ to engage customers.Deliverable for Project 1In this assignment, you will locate and read a case study of your choice, and thenwrite a brief analysis detailing how digital media was used to communicateinformation to achieve a speciFc goal of an organization or individual. In other words,each student is to Fnd case study relating to any of the topics we have beenreading/covering in the class and then provide an analysis of the case, whichintegrates what you have learned in the course, in addition to performing additionaloutside research. The article/case study chosen must demonstrate the use of someform of digital media.A sample case-study can be locatedathttp://www.mobilemarketer.com/cms/resources/case-studies/12164.html, whichdetails Harley-Davison’s e±orts to increase consumer awareness of products andincrease sales through an SMS strategy.This speciFc scenario/casestudy cannot be used for this project.±ormatting RequirementsProject must follow APA guidelines throughout.Double-spaced (including the bibliographical page)1 inch Margins12 point professional fontHeaders including case study title and page number.²ile name last name, Frst initial and project (ex. JonesH_Case Study)Use at least one table, graph, or image, etc. of appropriate size thatis relevant to the information to enhance your paper.Content RequirementsMinimum of1500 words, maximum1750 wordsoExcluding Title and Reference pagesTitle Page including(must be APA formatted). See Course Content>CourseResources>Sample Paper to Show Appropriate Document formatting.oProject Name
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oYour NameoInstructor’s nameoCourse name and numberoTitle of Case StudyCase Study Requirements: The contents must be supported by research (in-textcitations). The body of your reportmust clearly contain headings with thefollowing titles:Introduction, Synopsis, and Goal of Case- Overview and explanation ofthe case study and a complete description of how digital media was used toprovide inFuence. Provide a complete review of the goal of the organization orindividual as it applies to the use of digital media as an inFuencer. (What isthe main objective of the organization or individual? What is the organization’sbusiness model, if any?).Strategy Employed to Accomplish Goal and Measurable SuccessFactors.There is full and complete analysis of the Strategies Used toAccomplish the stated Goals with supporting references. (What strategy/ies isused by the organization to achieve the stated goals? What approaches do theorganization use? There is a full and complete accounting for the measurablesuccess factors in achieving the goal with supporting references.(What are the±nal results? What are the stated ±ndings?)Conclusion and Analysis of End Result Of Initiative. There is a full andcomplete conclusion drawn based on the Measurable Success ²actors, withsupporting references (Did the organization use the best approach/es to reachthe desired goals using the available resources? What factors a³ected thebusiness strategy? Make personal recommendation for management toaddress the critical issues in the short and long term.Reference Page– Must be properly APA formattedInclude and cite atleast 2 professional/scholarlysources.Clari±cation:Please do not use unprofessional sources such asWikipedia, About.com, Answers.com, Dictionary.com, How.com, or anythingremotely similar. Examples of scholarly sources include: our course content(e.g. Read & Watch resources), textbooks, journal articles, trade magazines,and conference proceedings. UMUC has a top-notch, extensive online library.You can ±nd many scholarly sources there.Note: “Personal communications(e.g. Twitter Posts, Blogs, and YouTube Videos)” are not consideredprofessional or scholarly sources.Due date – No later than 11:59 p.m. EST on _________Late Penalty:10% reduction each day (24-hour period, starting at the midnight duedate deadline) the assignment is late. ²or example, if you are three days late, yourgrade will be deducted 30 points, leaving you with a grade of 70 (C) or 14/20. After5days, late assignments will not be accepted or graded. Your Assignments folder will
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