Think of a company or social campaign that has caught your attention and assess it by using the 4 Ps of marketing (product, place, price, and promotion).
Think of a company or social campaign that has caught your attention
and assess it by using the 4 Ps of marketing (product, place, price, and promotion). Pick a product, service, or issue for which you might develop a marketing campaign. What are the first issues you need to address according to the fundamental rules of marketing? Beyond the topics covered in this unit, what would you suggest are other issues marketers should keep in mind in the twenty-first century marketplace as they launch a campaign?
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