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TOPIC 2: Types of Consumer Offerings

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TOPIC 2: Types of Consumer Offerings

This section of the week’s readings describes the types of consumer offerings with four categories:

Convenience offerings
Shopping offerings
Specialty offerings
Unsought offerings

Consider your own purchase behaviors. Identify a product that, for you, falls into each of the four categories. Be sure to consider why you chose each of the categories for each product and share that with your professor and classmates.

 
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