ULMS 719: STRATEGIC BUSINESS ANALYSIS
emester 2
2011/2012
Instant Feedback Facility (IFF)
We want to hear from our students. If you have any comment or suggestion on any aspect of this module (or any module) please
send it to Sarah Isenberg: S.isenberg@liv.ac.uk. Make sure that you clearly mark your e-mail message “IFF – Instant Feedback
Facility”
1. Module Information
Name of module: Strategic Business Analysis
Module code: ULMS 719
Credit value:60
Semester: 2
Pre-requisites needed for the module:No pre-requisites required
The module is available to the following programmes:MSc programmes
Lecture Schedule: This module will comprise a week’s taught element and a week long Business Strategy Simulation Strategy
Game. The taught week is designed to prepare students for the second week’s group participation in the online Business
Strategy Game. The taught element will bare practical relevance to the process of strategic business decision making and
cover various aspects of strategy formulation and implementation.
The module starts on June 11th and ends on June 26th.
Week 1 Outline(11th to 15thof June)
9.00-11.00 Lecture (Sherrington LT2)
11.30–12.30 Seminars
1. Brodie 305
2. Brodie 405
3. Brodie 106
4. Maths 106
5. Brodie 108
6. Thompson Yates LT
7. Brodie 107
8. ULMS SR5
14.00–16.00 Lecture (Sherrington LT2)
16.15–17.00 Seminars
1. Maths 027
2. Rendall LT7
3. Brodie 106
4. Maths 106
5. Brodie 108
6. Thompson Yates LT
7. ULMS SR5
8. Maths 029
Week 2 Outline (18th to 22nd of June)
Executive Simulation Game
9.00 – 17.00
Engineering ETC
ULMS FE36/42
Eleanor Rathbone ERTC
Student Union SUTC
Civic Design CDTC
Maths MOTC
Roxby ROTC
NB! The assessed presentations are on Friday, June 22nd and June 25th (rooms to be announced)
Poster Day (26 June: The Lutyens Crypt, Metropolitan Cathedral)
During Week 1, Lectures will be followed by seminars. Your set and group will be issued on VITAL by the time the module
begins. The module is assessed by means of a Group Strategy Simulation and an Individual Business Report.
2. Module Leader and Contact DetailsName of the Module Leader: Dr. Anna Tilba
Anna is a researcher and a teacher at the University of Liverpool Management School. She joined the ULMS in 2006 after being
awarded a fully funded research studentship. She has a background in industry starting her career first working for a
marketing firm and later on joining the Observer Group. Her research interests include corporate governance, institutional
investors and corporate engagement. Anna has presented her research at several academically respected conferences and was
awarded a title of Doctoral Fellow by the Northern Leadership Academy. She is also a reviewer for Organization Studies,
Corporate Governance: An International Review journals, The European Academy of Management and British Academy of Management
conferences. Anna teaches Strategy at the Management School both at undergraduate and postgraduate level.
Office:B4, Chatham Building, Management School
E-mail address: a.tilba@liverpool.ac.uk
Tel: 0151 79 53 717
Office hours: by appointment
Tutorial Facilitators:Dr Anna Tilba, Dr Muhammad Amjad, Dr Gary Brown,
Dr Paul Manning, Dr Graeme Ridgway, Mrs. Jennifer Johnson, Mr. Mohammad Roohanifar, Dr. Sarah Phythian-Adams, Dr. Natalya
Smith, Dr. Claes Belfrage.
NB!Outside of teaching hours Dr. Anna Tilba can be contacted by e-mail in the first instance and appointments can be made.
Seminars: Tutors to be announced
3. Module Objectives
This module offers an opportunity for the students to develop knowledge and understanding of multi-level processes involved
in organisational and managerial practice. The module serves as a practical platform for the students to develop business
analysis and strategic decision making skills; and to demonstrate the ability to research, analyse and present information
coherently in order to support a recommended course of action.
4. Learning Outcomes and Transferrable Skills
Aligned with the goals of the MSc programmes, on completion of this module, the studentsshould be able to:
1. Demonstrate critical awareness of current research in business and management through independent analysis of a
relevant business case.
2. Select and apply appropriate models, frameworks or tools to provide critical analysis of a business case.
3. Research and present convincing and reasoned arguments to formulate solutions for strategic action.
4. Analyse ambiguous information and make reasoned judgements within a dynamic and changing environment.
Specifically, through lectures, business simulation and assessment the students will have had an opportunity to acquire the
following understanding, skills and abilities:
(i) Ability to apply conceptual and theoretical knowledge into practice
(ii) Advance understanding of various processes involved in organisational and strategic management
(iii) Ability to critically analyse and reflect on various sources of information, make decisions and solve problems
relating to business and strategy
(iv) Ability to diagnose organisational situations and react to the range of forces that influence the formulation and
implementation of strategy
(v) Develop effective presentation and oral communication skills
(vi) Develop team-working skills
(vii) Develop time management skills
(viii) Have an awareness of practical issues and problems facing managers in day-to-day decision-making
5. Teaching and Learning Strategies
The module will be taught in an interactive manner, combining:
– Lectures
– Seminars
– Executive Simulation
– Group Presentations
The module is organised into two lectures and two seminars per day in the first week and an Executive Simulation Exercise in
the Second week. While the lecture is conducted in a large plenum, tutorials will be in smaller groups,
Lectures in Week 1 will take place from 9.00-11.00 and from 14.00–16.00
Lecture materials will be provided by the start of each session through VITAL.
Seminars in Week 1 will take place from 11.30–12.30 and from 16.15–17.00.
For the purpose of seminars, students will be organised into sets of around 50 students per set. Each set will be divided
further into groups between 5 – 6 students. Each set will be led by a Tutor. Further details of your set and group
membership, as well as the time and venue of your seminar, will be posted on VITAL at the commencement of the module.
Seminars will involve case studies and exercises. These activities are opportunities for you to build on the knowledge gained
in the lectures, to apply your knowledge to problems and to refine your analytical and oral communication skills. Seminars
will thus provide an informal setting to share ideas, express views and help you to prepare for the Simulation Game,the final
Group Presentation and the Poster Day. Seminar exercises will be posted on VITAL.
NB! During the seminars you are expected to prepare for and contribute to group discussion. Attendance of seminars is
mandatory and a register will be taken.It is important that you remain with the group to which you are assigned throughout
the module and attend seminars at the time assigned for each group.
Executive Business Simulation Game Week 2 will take place from 9.00 to 17.00 (Monday-Friday). The details of the simulation
game Competing in a Global Market (2012) will be announced during the first week of the module.
This module follows the research-led teaching approach. This means that the curriculum is structured around subject content
which is based on the research interests of your lecturers. This means that while the Strategic Business Analysis module
covers basic aspects of strategy, it places emphasis on the research strengths of teachers, thus equipping you with
up-to-date information about the topic (see also: University of Liverpool, Strategic Plan).
Research led teaching not only has implications for that the module content (what is taught), but also ‘how’ topics are
taught. In this module you will therefore be asked to conduct your own researchduring the course of this module. In this way,
you will be able to extend your research skills. You will also be able to understand and apply the process of research to
your own particular context. This is also called inquiry based, or research based learning and indicates that learning is
driven by problem solving and not only by the transmission of subject based knowledge.
6. Assessment
The module will be assessed in two parts: the first part relates to a Group Strategy Simulation with a weighting of 50%. The
second part is the Individual Business Report which represents another50% of the module assessment.
Group Strategy Simulation(50%)
This part of the assessment involves a Group Presentation and presenting a Poster during the Poster Day.
Group Presentation
Within the presentation, each group will be asked to present their Simulation Game results and critically reflect on the
group performance in the simulation, including a discussion on the roles within the group, and how these were managed.
The group presentation is expected to be not less than 15 minutes plus 5 minutes for questions. It should have high quality
visual aids.
Submission: Each group’s presentation in the form of hard copies ofpower-point slides will need to be issued to tutors in
advance of the presentations, which are starting at 9.30 am Friday June 22nd and Monday June 25th.
Submission date: 21 June, 2012 by 12.00 noon.
To be submitted to:Student Support Office.Ground Floor, Chatham Building
Poster Presentation
As part of the Group Strategy Simulation assessment, students are also required to prepare and present a poster on June 26th.
The poster exercise commences on Week 1 and is designed to get students to start familiarising with some of the research and
analysis activities to be taken place during the simulation game. The posters should depict an analysis of key elements of
the strategy of a major car manufacturer. You should include information of the generic strategy of the organisation, the
prevailing culture, its key international operations as well as providing information as to how the company interacts with
its key market(s).
Information on poster preparation and presentation is available as follows:
For advice on adding and using the University logo see the Intranet page:
https://www.liv.ac.uk/intranet/identity/ (Username/password required).
Useful tips on poster preparation are available from the Graduate School’s website:
http://www.liv.ac.uk/gradschool/events/PosterDay/onlineguidance.htm#preparation
It is recommended that your poster should be in format and size ISO A3.
There will be time allocated during the first week to seek advice and conduct research for this exercise.
Submission: Each group’s poster will need besubmitted electronically in the PDF format via Turnitinby 25June, 2012 by 4.30
p.m. and the hard copy be presented at a Poster Day on June 26th.
NB! Appendices 1, 2 & 3 provide further guidance to students about the presentation and the marking criteria employed.
Individual Business Report (50%)
Word count: 7,500 words
To be submitted to:Student Support Office, Ground Floor, Chatham Building
You should prepare an individual report that details a strategy for the launch of a product or service into a new
international market or market segment. The product or service you choose will be entirely up to you. The report should
contain the following:
1. A discussion on the product or service idea
2. A discussion on the research method adopted, and a rationale for that choice
3. A market analysis, focusing on the chosen country
4. Identification, analysis and rationale of a suitable market segment
5. Strategy for market entry and market development
6. Critical reflection on the use of theoretical and analytical frameworks
7. Conclusion
The content of each of these headings will represent your individual research and will be determined by the product or
service you choose to investigate.
NB! Wikipedia: ‘Due to the unreliable nature of ‘Wikipedia’, please DO NOT used this website as a basis for reference in any
piece of assessment – a standard University deduction will be applied to students not adhering to this policy.’
To complete the project, you will be provided with a project supervisor to provide guidance and the independent case-based
research. This will involve desk-based, secondary research resources only.
The students are reminded that the following important information is published in the ULMS Postgraduate Programme Handbooks,
available on-line at:
http://www.liv.ac.uk/managementschool/postgraduate/current_students.htm
The information includes advice on:
• How to reference your work
• Lateness penalties
• What to do if you require an extension
• Re-sits
This coursework requires dual submission. You must hand in a hard copy of your project to the Student Support Office on or
before the stated deadline. You must also submit a soft copy via Turnitin, which is a plagiarism and collusion detection
system. If you do not submit to Turnitin, your work will not be marked. Failure to submit an identical version via Turnitin
compared to your hard copy will attract a penalty of 10 marks.
To submit via Turnitin, you go to the assessment area for the module on VITAL and you will find a link for the coursework.
Click on View/Complete and then on the “submit” icon for the paper. You are then prompted to submit a title for the paper.
Use the “browse” button to locate the file you want to submit, then click “submit”. You will then be asked to confirm that
you want to submit by clicking the “Yes, submit” button.
For more information about Turnitin, including FAQs, please see http://www.liv.ac.uk/csd/plagiarism/turnitin/
All assessment expectations will be discussed throughout the course.
Extensions, Lateness, Penalties, Plagiarism and Resits
Standard University policies apply with regard to the above. Please consult the Management School Postgraduate Handbook for
information.
http://www.liv.ac.uk/managementschool/postgraduate/current_ulms_students.htm
Feedback
All assessment expectations will be discussed throughout the course. Please consult the relevant module on VITAL for details
on when you may collect your marked assignments.
7. Student Support
This is a challenging module. Not only are there many difficult concepts, but
the delivery of the module is also condensed in two weeks. English language support is provided to help the students on this
module.
English Language Support
In the second week of the Strategic Business Analysis module (ULMS719) you will take part in an Executive Business Simulation
Exercise. This exercise will then form the basis for your Group Presentation and Poster Presentation, accounting for 50% of
the marks for this module.
It is, therefore, of vital importance that you study and understand the instructions before the Business Simulation Exercise
takes place. To help you with this the English Language Centre will be conducting a session to familiarise you with the
Instruction Booklet. This session aims to:
• help you with the particular vocabulary used in the booklet,
• assist you with fully understanding the instructions given,
• give you the opportunity to explore the implications of the information provided and
• give you practice in locating relevant informationquickly and efficiently.
Due to the large numbers of students on this module this session will be repeated. Please make sure you attend the correct
session for your team number as detailed below.
Team Numbers Date Time Location
To be announced Friday, 8 June 2012 10.00-12.00
University Lecture Room Building
LTB
To be announced Friday, 8 June 2012 14.00-16.00
English language support will also be provided during the Seminar time assigned for Poster Preparation. For each of the 5
poster preparation sessions a tutor form the English Language Centre will be available for a consultation.
8. Lecture and Seminar Programme
The University of Liverpool Management School adheres to the ideal of research led teaching. This means that our aim is not
only to transmit standard information and textbook knowledge to you, but to try and equip you with the most recent insights
and developments in the fields that we, your lecturers, study at the moment. The benefits of this approach are that you will
get unmediated exposure to theories and studies, but also to trends and problems that occupy researchers in strategy,
organisation studies, and management so that you can gain understanding of the role of research in this discipline. This also
means, however, that any specific module cannot attempt to cover all aspects of the topic, but will instead try to pick a
number of key themes and deal with those in detail, going beyond the general statements and summaries you tend to find in
textbooks.In this module, the focus lies on the development of knowledge and understanding of multi-level processes involved
in organisational and managerial practice, following the programme outlined below.
Week 0 Friday
8 June
10.00-12.00 English Language Support Session
14.00-16.00 English Language Support Session
AS
AS
Week 1
Mon
11 June
9.00 – 11.00 Lecture: Introducing the Module and the Simulation Game
Differences in Economic Systems and the Role of Organisations in Society
11.30–12.30 Seminar: Forming Groups, Introducing the Poster Assignment
14.00–16.00 Lecture: International Trade and Globalization: the Determinants of costs and input/output markets
16.15–17.00 Seminar: International Trade and Globalization
AT
RM
2011/2012
Instant Feedback Facility (IFF)
We want to hear from our students. If you have any comment or suggestion on any aspect of this module (or any module) please
send it to Sarah Isenberg: S.isenberg@liv.ac.uk. Make sure that you clearly mark your e-mail message “IFF – Instant Feedback
Facility”
1. Module Information
Name of module: Strategic Business Analysis
Module code: ULMS 719
Credit value:60
Semester: 2
Pre-requisites needed for the module:No pre-requisites required
The module is available to the following programmes:MSc programmes
Lecture Schedule: This module will comprise a week’s taught element and a week long Business Strategy Simulation Strategy
Game. The taught week is designed to prepare students for the second week’s group participation in the online Business
Strategy Game. The taught element will bare practical relevance to the process of strategic business decision making and
cover various aspects of strategy formulation and implementation.
The module starts on June 11th and ends on June 26th.
Week 1 Outline(11th to 15thof June)
9.00-11.00 Lecture (Sherrington LT2)
11.30–12.30 Seminars
1. Brodie 305
2. Brodie 405
3. Brodie 106
4. Maths 106
5. Brodie 108
6. Thompson Yates LT
7. Brodie 107
8. ULMS SR5
14.00–16.00 Lecture (Sherrington LT2)
16.15–17.00 Seminars
1. Maths 027
2. Rendall LT7
3. Brodie 106
4. Maths 106
5. Brodie 108
6. Thompson Yates LT
7. ULMS SR5
8. Maths 029
Week 2 Outline (18th to 22nd of June)
Executive Simulation Game
9.00 – 17.00
Engineering ETC
ULMS FE36/42
Eleanor Rathbone ERTC
Student Union SUTC
Civic Design CDTC
Maths MOTC
Roxby ROTC
NB! The assessed presentations are on Friday, June 22nd and June 25th (rooms to be announced)
Poster Day (26 June: The Lutyens Crypt, Metropolitan Cathedral)
During Week 1, Lectures will be followed by seminars. Your set and group will be issued on VITAL by the time the module
begins. The module is assessed by means of a Group Strategy Simulation and an Individual Business Report.
2. Module Leader and Contact DetailsName of the Module Leader: Dr. Anna Tilba
Anna is a researcher and a teacher at the University of Liverpool Management School. She joined the ULMS in 2006 after being
awarded a fully funded research studentship. She has a background in industry starting her career first working for a
marketing firm and later on joining the Observer Group. Her research interests include corporate governance, institutional
investors and corporate engagement. Anna has presented her research at several academically respected conferences and was
awarded a title of Doctoral Fellow by the Northern Leadership Academy. She is also a reviewer for Organization Studies,
Corporate Governance: An International Review journals, The European Academy of Management and British Academy of Management
conferences. Anna teaches Strategy at the Management School both at undergraduate and postgraduate level.
Office:B4, Chatham Building, Management School
E-mail address: a.tilba@liverpool.ac.uk
Tel: 0151 79 53 717
Office hours: by appointment
Tutorial Facilitators:Dr Anna Tilba, Dr Muhammad Amjad, Dr Gary Brown,
Dr Paul Manning, Dr Graeme Ridgway, Mrs. Jennifer Johnson, Mr. Mohammad Roohanifar, Dr. Sarah Phythian-Adams, Dr. Natalya
Smith, Dr. Claes Belfrage.
NB!Outside of teaching hours Dr. Anna Tilba can be contacted by e-mail in the first instance and appointments can be made.
Seminars: Tutors to be announced
3. Module Objectives
This module offers an opportunity for the students to develop knowledge and understanding of multi-level processes involved
in organisational and managerial practice. The module serves as a practical platform for the students to develop business
analysis and strategic decision making skills; and to demonstrate the ability to research, analyse and present information
coherently in order to support a recommended course of action.
4. Learning Outcomes and Transferrable Skills
Aligned with the goals of the MSc programmes, on completion of this module, the studentsshould be able to:
1. Demonstrate critical awareness of current research in business and management through independent analysis of a
relevant business case.
2. Select and apply appropriate models, frameworks or tools to provide critical analysis of a business case.
3. Research and present convincing and reasoned arguments to formulate solutions for strategic action.
4. Analyse ambiguous information and make reasoned judgements within a dynamic and changing environment.
Specifically, through lectures, business simulation and assessment the students will have had an opportunity to acquire the
following understanding, skills and abilities:
(i) Ability to apply conceptual and theoretical knowledge into practice
(ii) Advance understanding of various processes involved in organisational and strategic management
(iii) Ability to critically analyse and reflect on various sources of information, make decisions and solve problems
relating to business and strategy
(iv) Ability to diagnose organisational situations and react to the range of forces that influence the formulation and
implementation of strategy
(v) Develop effective presentation and oral communication skills
(vi) Develop team-working skills
(vii) Develop time management skills
(viii) Have an awareness of practical issues and problems facing managers in day-to-day decision-making
5. Teaching and Learning Strategies
The module will be taught in an interactive manner, combining:
– Lectures
– Seminars
– Executive Simulation
– Group Presentations
The module is organised into two lectures and two seminars per day in the first week and an Executive Simulation Exercise in
the Second week. While the lecture is conducted in a large plenum, tutorials will be in smaller groups,
Lectures in Week 1 will take place from 9.00-11.00 and from 14.00–16.00
Lecture materials will be provided by the start of each session through VITAL.
Seminars in Week 1 will take place from 11.30–12.30 and from 16.15–17.00.
For the purpose of seminars, students will be organised into sets of around 50 students per set. Each set will be divided
further into groups between 5 – 6 students. Each set will be led by a Tutor. Further details of your set and group
membership, as well as the time and venue of your seminar, will be posted on VITAL at the commencement of the module.
Seminars will involve case studies and exercises. These activities are opportunities for you to build on the knowledge gained
in the lectures, to apply your knowledge to problems and to refine your analytical and oral communication skills. Seminars
will thus provide an informal setting to share ideas, express views and help you to prepare for the Simulation Game,the final
Group Presentation and the Poster Day. Seminar exercises will be posted on VITAL.
NB! During the seminars you are expected to prepare for and contribute to group discussion. Attendance of seminars is
mandatory and a register will be taken.It is important that you remain with the group to which you are assigned throughout
the module and attend seminars at the time assigned for each group.
Executive Business Simulation Game Week 2 will take place from 9.00 to 17.00 (Monday-Friday). The details of the simulation
game Competing in a Global Market (2012) will be announced during the first week of the module.
This module follows the research-led teaching approach. This means that the curriculum is structured around subject content
which is based on the research interests of your lecturers. This means that while the Strategic Business Analysis module
covers basic aspects of strategy, it places emphasis on the research strengths of teachers, thus equipping you with
up-to-date information about the topic (see also: University of Liverpool, Strategic Plan).
Research led teaching not only has implications for that the module content (what is taught), but also ‘how’ topics are
taught. In this module you will therefore be asked to conduct your own researchduring the course of this module. In this way,
you will be able to extend your research skills. You will also be able to understand and apply the process of research to
your own particular context. This is also called inquiry based, or research based learning and indicates that learning is
driven by problem solving and not only by the transmission of subject based knowledge.
6. Assessment
The module will be assessed in two parts: the first part relates to a Group Strategy Simulation with a weighting of 50%. The
second part is the Individual Business Report which represents another50% of the module assessment.
Group Strategy Simulation(50%)
This part of the assessment involves a Group Presentation and presenting a Poster during the Poster Day.
Group Presentation
Within the presentation, each group will be asked to present their Simulation Game results and critically reflect on the
group performance in the simulation, including a discussion on the roles within the group, and how these were managed.
The group presentation is expected to be not less than 15 minutes plus 5 minutes for questions. It should have high quality
visual aids.
Submission: Each group’s presentation in the form of hard copies ofpower-point slides will need to be issued to tutors in
advance of the presentations, which are starting at 9.30 am Friday June 22nd and Monday June 25th.
Submission date: 21 June, 2012 by 12.00 noon.
To be submitted to:Student Support Office.Ground Floor, Chatham Building
Poster Presentation
As part of the Group Strategy Simulation assessment, students are also required to prepare and present a poster on June 26th.
The poster exercise commences on Week 1 and is designed to get students to start familiarising with some of the research and
analysis activities to be taken place during the simulation game. The posters should depict an analysis of key elements of
the strategy of a major car manufacturer. You should include information of the generic strategy of the organisation, the
prevailing culture, its key international operations as well as providing information as to how the company interacts with
its key market(s).
Information on poster preparation and presentation is available as follows:
For advice on adding and using the University logo see the Intranet page:
https://www.liv.ac.uk/intranet/identity/ (Username/password required).
Useful tips on poster preparation are available from the Graduate School’s website:
http://www.liv.ac.uk/gradschool/events/PosterDay/onlineguidance.htm#preparation
It is recommended that your poster should be in format and size ISO A3.
There will be time allocated during the first week to seek advice and conduct research for this exercise.
Submission: Each group’s poster will need besubmitted electronically in the PDF format via Turnitinby 25June, 2012 by 4.30
p.m. and the hard copy be presented at a Poster Day on June 26th.
NB! Appendices 1, 2 & 3 provide further guidance to students about the presentation and the marking criteria employed.
Individual Business Report (50%)
Word count: 7,500 words
To be submitted to:Student Support Office, Ground Floor, Chatham Building
You should prepare an individual report that details a strategy for the launch of a product or service into a new
international market or market segment. The product or service you choose will be entirely up to you. The report should
contain the following:
1. A discussion on the product or service idea
2. A discussion on the research method adopted, and a rationale for that choice
3. A market analysis, focusing on the chosen country
4. Identification, analysis and rationale of a suitable market segment
5. Strategy for market entry and market development
6. Critical reflection on the use of theoretical and analytical frameworks
7. Conclusion
The content of each of these headings will represent your individual research and will be determined by the product or
service you choose to investigate.
NB! Wikipedia: ‘Due to the unreliable nature of ‘Wikipedia’, please DO NOT used this website as a basis for reference in any
piece of assessment – a standard University deduction will be applied to students not adhering to this policy.’
To complete the project, you will be provided with a project supervisor to provide guidance and the independent case-based
research. This will involve desk-based, secondary research resources only.
The students are reminded that the following important information is published in the ULMS Postgraduate Programme Handbooks,
available on-line at:
http://www.liv.ac.uk/managementschool/postgraduate/current_students.htm
The information includes advice on:
• How to reference your work
• Lateness penalties
• What to do if you require an extension
• Re-sits
This coursework requires dual submission. You must hand in a hard copy of your project to the Student Support Office on or
before the stated deadline. You must also submit a soft copy via Turnitin, which is a plagiarism and collusion detection
system. If you do not submit to Turnitin, your work will not be marked. Failure to submit an identical version via Turnitin
compared to your hard copy will attract a penalty of 10 marks.
To submit via Turnitin, you go to the assessment area for the module on VITAL and you will find a link for the coursework.
Click on View/Complete and then on the “submit” icon for the paper. You are then prompted to submit a title for the paper.
Use the “browse” button to locate the file you want to submit, then click “submit”. You will then be asked to confirm that
you want to submit by clicking the “Yes, submit” button.
For more information about Turnitin, including FAQs, please see http://www.liv.ac.uk/csd/plagiarism/turnitin/
All assessment expectations will be discussed throughout the course.
Extensions, Lateness, Penalties, Plagiarism and Resits
Standard University policies apply with regard to the above. Please consult the Management School Postgraduate Handbook for
information.
http://www.liv.ac.uk/managementschool/postgraduate/current_ulms_students.htm
Feedback
All assessment expectations will be discussed throughout the course. Please consult the relevant module on VITAL for details
on when you may collect your marked assignments.
7. Student Support
This is a challenging module. Not only are there many difficult concepts, but
the delivery of the module is also condensed in two weeks. English language support is provided to help the students on this
module.
English Language Support
In the second week of the Strategic Business Analysis module (ULMS719) you will take part in an Executive Business Simulation
Exercise. This exercise will then form the basis for your Group Presentation and Poster Presentation, accounting for 50% of
the marks for this module.
It is, therefore, of vital importance that you study and understand the instructions before the Business Simulation Exercise
takes place. To help you with this the English Language Centre will be conducting a session to familiarise you with the
Instruction Booklet. This session aims to:
• help you with the particular vocabulary used in the booklet,
• assist you with fully understanding the instructions given,
• give you the opportunity to explore the implications of the information provided and
• give you practice in locating relevant informationquickly and efficiently.
Due to the large numbers of students on this module this session will be repeated. Please make sure you attend the correct
session for your team number as detailed below.
Team Numbers Date Time Location
To be announced Friday, 8 June 2012 10.00-12.00
University Lecture Room Building
LTB
To be announced Friday, 8 June 2012 14.00-16.00
English language support will also be provided during the Seminar time assigned for Poster Preparation. For each of the 5
poster preparation sessions a tutor form the English Language Centre will be available for a consultation.
8. Lecture and Seminar Programme
The University of Liverpool Management School adheres to the ideal of research led teaching. This means that our aim is not
only to transmit standard information and textbook knowledge to you, but to try and equip you with the most recent insights
and developments in the fields that we, your lecturers, study at the moment. The benefits of this approach are that you will
get unmediated exposure to theories and studies, but also to trends and problems that occupy researchers in strategy,
organisation studies, and management so that you can gain understanding of the role of research in this discipline. This also
means, however, that any specific module cannot attempt to cover all aspects of the topic, but will instead try to pick a
number of key themes and deal with those in detail, going beyond the general statements and summaries you tend to find in
textbooks.In this module, the focus lies on the development of knowledge and understanding of multi-level processes involved
in organisational and managerial practice, following the programme outlined below.
Week 0 Friday
8 June
10.00-12.00 English Language Support Session
14.00-16.00 English Language Support Session
AS
AS
Week 1
Mon
11 June
9.00 – 11.00 Lecture: Introducing the Module and the Simulation Game
Differences in Economic Systems and the Role of Organisations in Society
11.30–12.30 Seminar: Forming Groups, Introducing the Poster Assignment
14.00–16.00 Lecture: International Trade and Globalization: the Determinants of costs and input/output markets
16.15–17.00 Seminar: International Trade and Globalization
AT
RM
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