UNCP International Strategic Management And Business Marketing
Question Description
A.) Questions for Video # 1 – What is Strategic Planning
- What is Strategic Planning
2. What are the 4 elements presented by Ms. Erica Olsen
3. Discuss in at least one paragraph what these elements are and why they are important to strategic planning
B.) Questions for Video # 2 – International Strategic Management
- Strategic Management – What is it?
- Why do managers adopt strategic management?
- What are the 3 types of strategies
- Distinguish between the three (3) strategies – multi-domestic strategy, mega national strategy, transnational strategy
C.) Questions for Video # 3 – Components of Strategy
- Name the two forces of the model
- Describe and discuss the two forces
- Discuss the Bartlett and Ghoshal matrix
- Global Strategy – What is it? – one example company
- Transnational strategy – What is it? – one example company
- International Strategy – What is it? – one example company
- Multi-Domestic Strategy -What is it? – one example company
Here are the videos – Please view and answer the questions above.
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