University of The Arts London Segmentation with Regards to Magazine Publishing Essay
Resubmission Brief
BA Magazine Journalism & Publishing
Unit title: The Business of Magazines
Assignment title:
2000 word Magazine Business and
Management essay
Hand-in date & time:
3.00pm (15:00) BST Thursday 30th April
2020
Hand-in method:
Electronic submission (via Turnitin)
Date to expect feedback by:
Friday 22nd May 2020
Please note all feedback is indicative
until formally received and confirmed
at an Exam Board. You will be
informed of your results and when
these will be published via email
and/or Moodle announcements.
Anonymous Marking:
No: It is not possible for this assignment
to be marked anonymously, however it
will be internally moderated in line with
UAL policy to maintain rigour and
fairness in assessment.
e-Submission – file size and format:
Word or PDF file, no larger than 40MB.
How you will receive feedback:
Via Moodle and the Online
Assessment Tool (OAT)
Submission questions or queries:
If you have any difficulties in submitting
work contact:
journalism.publishing.staff@lcc.arts.ac.uk
in advance of the hand in date.
Unit code: PU001942
Year / Level: 2 / 5
Unit credit: 20
Aims / Context
The aim of this unit is to enable students to further their understanding of the business and management of magazines in the
context of the evolving and expanding creative industries.
Building on the learning on markets and readerships for magazines in Year One, this unit will demonstrate the importance of the
economic imperative of sustainability and growth for media products, the understanding of ‘audience’ and market segments and
the managing of creativity.
The unit will focus on both traditional magazine publishing business models (advertisement sales, circulations, subscriptions), and
digital-era models (content marketing, programmatic media sales, e-commerce and events).
Students will consider magazine people (managing creativity) and magazine processes (publishing strategy, marketing and
finance) and the wider socio-political context of the creative industries, creative industry economics, and contemporary theories
on managing creativity and innovation in media businesses.
Assessment requirements
This unit will be assessed (100% of the unit) through the completion of:
A written 2,000 word essay on a chosen research question of interest in the related areas of magazine business, futures or
managing creativity.
Assignment information
The essay must be based on a chosen research question or case study of interest in the related areas of magazine business.
You will have an opportunity to discuss and develop this paper with the unit leader / tutors.
In your essay include the analytical tools, frameworks and theory concepts taught in the unit. Your essay can be written in a
discursive style, perhaps discussing a single or number of themes or it may take the form of a more business sounding report –
specifically aimed at one publisher, sector or organisation.
Reading list
Abrahamson, D., Prior-Miller, M., & Emmott, B. (2015). The Routledge handbook of magazine research. New York: Routledge.
Amabile, T.M. (1996). Creativity in context. Boulder, CO: Westview
Bilton (2007) Management & Creativity: From Creative Industries to Creative Management. Oxford: Blackwell
Florida, R. (2002). The rise of the creative class. New York, NY: Basic Books.
Gauntlett, D. (2011) Making Is Connecting: The Social Meaning of Creativity, from WDIY and knitting to YouTube and Web 2.0.
London: Polity
Hoskins, C., McFadyen, S. and Finn, A. (2004). Media economics. Thousand Oaks, Calif.: Sage Publications.
Kao, J (1997) Jamming: The art and discipline of business creativity. New York: Harper Business
Küng, L. (2008). Strategic Management in the Media. 1st ed. London: Sage.
Johnson, S. and Prijatel, P. (2000). Magazine publishing. Lincolnwood, IL: NTC/Contemporary Pub Group.
Leadbeater, C & Oakley K. (2001) Surfing the Long Wave: knowledge Entrepreneurship in Britain. Demos Publications.
Maslow, A., Stephens, D., & Heil, G. (2000). Maslow on management. New York: John H. Wiley & Sons.
McKay, J. (2013). The magazines handbook. London: Routledge.
Safko, L. and Brake, D. (2009). The social media bible. Hoboken, N.J.: John Wiley & Sons.
Señor, J. Wilpers, J & Giner, J (2014). Innovations in magazines 2014 world report. 5th ed. London: FIPP.
Stam, D. and Scott, A. (2014). Inside magazine publishing. Oxford: Routledge
Sternberg, R (1999) The Handbook of Creativity. Cambridge: Cambridge University Press.
Details of the University’s online referencing system for practical and written work: http://www.citethemrightonline.com/Home
Learning outcomes:
On completion of this unit you will be able to: How the learning outcomes are to be evidenced in this
assignment:
Identify the economic imperative of sustainability by
monetising magazines (Knowledge);
Drafting an essay that clearly situates magazines as a
consumer media product within the creative economy.
Analyse how magazines meet audiences’ needs in the digital
era via different platforms (Communication, Enquiry);
Displaying more than ‘descriptive’ writing about audiences
and markets–analysis will compare, contrast, discuss and
evaluate data, industry commentary and theory.
Demonstrate an awareness of business, strategy and
innovation theories around creative industries (Knowledge,
Enquiry);
Employing business theories of management, innovation and
strategy in relation to the various models of magazine
publishing using a range of good academic sources – cited
and referenced.
Apply creativity concepts in relation to magazine media and
magazine people (Enquiry).
Working with data, secondary and/or primary sources, the
essay will work towards an argument or meaningful
conclusions.
This assignment will be assessed against the following three UAL marking criteria: Knowledge, Communication and
Enquiry
Additional Information
Costs associated with this Unit & its assessment
The college provides a broad range of resources to support your studies and to produce work for assessment. However the
additional costs you might incur whilst studying this unit, depending on personal choice, could include:
• Travel and fees associated with trips & visits – there may be a small travel cost for locations within London. You will not be
expected to pay for admission to museums, galleries or other venues.
You can discuss your choices and likely costs with your unit leader prior to starting your work.
Please note that work presented for assessment will be evaluated against unit learning outcomes using UAL’s marking criteria.
Increased expenditure on materials to realise your assessment will not equate to increased grades in your assessment.
Marking criteria
If you are an undergraduate student, you can access the UG marking criteria via your course Moodle page and also at the link
below: https://www.arts.ac.uk/__data/assets/pdf_file/0032/179735/Assessment-Criteria-Level-5-PDF-94KB.pdf
Disabled/Dyslexic students:
Disabled and dyslexic students who have an ISA (Individual Support Agreement) in place may be eligible to request an
Accommodated Assessment submission deadline for written work. Students are advised to follow the guidance as provided on
their ISA and to contact their disability advisor if they have any queries. Guidance can also be sought from the Disability Service
by emailing disability@arts.ac.uk or Tel: 020 7514 6156.
Further guidance on Accommodated Assessment can be found here:
https://www.arts.ac.uk/__data/assets/pdf_file/0010/13114/Student-Guide-to-Accommodated-Assessment-2016-17-PDF48KB.pdf
Submission information
If you are submitting work online via Turnitin and/or Moodle the e-learning blog includes step-by-step guides to uploading
assignments; http://elearningsupport-moodle.myblog.arts.ac.uk/guides/
If you are submitting work via Turnitin this assessment will be submitted via an online submission platform called Turnitin UK. As
part of the submission process, the University will utilise Turnitin UK to check the authenticity and originality of your work.
Please note: it is your responsibility to submit your work on time and by the required method, otherwise there may be an impact
on your achievement and progression.
Other key information:
Further information about the assessment process can be found in:
The Student Guide to Assessment located on your course Moodle site.
The UAL Assessment Webpages: http://www.arts.ac.uk/study-at-ual/academic-regulations/course-regulations/3-assessment/
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