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University of Wisconsin Oshkosh Business Capstone Questions

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  1. The Balanced Scorecard pays close attention to all of the following stakeholders EXCEPT:
  2. list of stakeholder on which balance scorecard pays attention
  3. The sales of stand-alone cameras has been imploding over the last several years and the units sold have fallen ~80% since 2010 as people are, instead, using the cameras on their phones. This is an example of:
  4. Which of the following is LEAST relevant when doing proper forecasting of next year’s sales for a given customer segment in Capsim?
  5. A firm can achieve differentiation through all of the following means EXCEPT:
  6. Consider the idea of Wal*Mart’s Value Chain. Knowing that they are broad and low cost, which of the following value chain activities do you think is MOST important to their success?
  7. A successful differentiation strategy increases rivalry since buyers become more price-sensitive.
  8. A move to the use of the Triple Bottom Line to measure company performance reflects the fact investors no longer place much value on the financial performance of companies.
  9. Which of Porter’s Five Forces deal(s) with INDIRECT competitors?
  10. Which of Porter’s Five Forces deal(s) with DIRECT competitors?
  11. Firms would be most likely to face intense rivalry with competitors when they:
  12. Given what you know about the Balanced Scorecard in use in Capsim, which of the following stakeholders do you believe is the MOST important to your firm, or more importantly, to your ability to keep your job as a manager?
  13. Overall, the biggest threats faced in Capsim tend to be related to:
  14. Overall, the biggest threats faced in Capsim tend to be related to: Group of answer choices Cannibalization Predation Substitution Imitation
  15. Thinking of the simulation and the values that you have access to, which of the following Value Chain activities do you think is/are MOST important to your success as a company?
  16. which of the following Value Chain activities do you think is/are MOST important to your success as a company? Group of answer choices Service . Procurement Outbound logistics Operations All of the above are equally important
  17. The area over which a firm has the LEAST amount of control is: Group of answer choices General environment Industry environment Value chain activities Actually, the firm has about the same amount of control over all of these areas Actually, the firm has very little control over any of these areas
  18. The more customers there are of a given product/input, the more powerful that group of customers becomes.
  19. In terms of using the Value Chain Analysis once it has been laid out, a good rule of thumb is keep everything in-house that you can.
  20. Scanning the general environment would identify information on
  21. Advertising is a __________ (primary/support) activity. The purchasing of raw materials is a __________ (primary/support) activity.
  22. Successful companies do not have to adjust their intended strategy over time.

 
 
 
Short essay questions
When doing a value chain analysis, you first have to fill up the boxes, explaining how each of the value chain activities is performed. After identifying activities that are key to company performance, you can use all of that information to help shape company strategy and make it perform better. Given the information above, how should a company proceed?
 
There are three numbers needed in order to arrive at a unit forecast in Capsim. Name them.
 
 
One of the things we talked about with JGMA was their product scope. On the company’s website, they have a particular way of organizing their products, but we also emphasized describing the products the way that normal people generally talk about buildings and other architectural products.
 
What is the difference between cost and price?
 
One value chain activity that Nike DOES NOT outsource is Marketing. Why do you think they continue to do that in-house? Be specific.
 
A key part of forecasting in Capsim is to predict the next year’s Customer Survey Score. Part A (4 points) To estimate, you start with a Raw Score, which is made up for four different components. What are those four components?
 
Part B (3 points) Once you have the Raw Score, there are two main areas that can lead to a reduced Customer Survey Score. What are those two areas? (Note: this is different from the four components from Part A.)
 
 

 
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