Using this week’s course material, closely examine the article, Companies

That Didn’t Adapt to New Technology and Then Went Bankrupt.
·      Is there a common set of behavior that was prevalent in the decisions made by these companies to refrain from the use of the new technology? If so, what is that behavior?
·      What can we learn about disruptive technology and these companies? Explain thoroughly.
Learning Activity #2
Amazon, Google and Southwest Airlines all use data to make decisions. Select one of the three companies and research how they use data to make decisions.
·      Using the class material and your research, explain how the company you selected uses data and why it works for them.
·      Can you see the system working for a smaller company or a company that has a different purpose?
·      Does data use in decision making have advantages and disadvantages? If so what are they?
·      Did the company you selected address these advantages and disadvantages in its data driven decision-making? Be sure to support your reasoning using the course and research material.