The party brandA is created based on satisfying the wishes and desires of voters. Bis constantly refined through focus groups to find the most attractive way to catch the attention of voters.Cmay impose conformity costs on politicians because they may need to subordinate their views and ambitions to the party’s welfare and reputation.Dmay impose high transaction costs because a system of candidate-centered politics means that each candidate chooses issues tailored to the constituents he wants to represent
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