What are the principal managerial components of the strategy execution process developed by Zara, the world’s largest fashion retail chain?
What are the principal managerial components of the strategy execution
process developed by Zara, the world’s largest fashion retail chain?
Multiple Choice
-spending no money on advertising, which is a hallmark of cost-effective strategy execution
-producing and marketing high fashion clothing that retail for luxury prices
-tightly aligning design, production, advertising, and real estate with the overall strategy of fast fashion
-using periodic deep discounting to move unsold clothing inventory
-meeting industry standards in how value chain activities are performed
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