Best writers. Best papers. Let professionals take care of your academic papers

Order a similar paper and get 15% discount on your first order with us
Use the following coupon "FIRST15"
ORDER NOW

What are the variables which influence the consumer decision making process for millennials in purchasing athleisure wear?

/in /by

Part 1
 
What are the variables which influence the consumer decision making process for millennials in purchasing athleisure wear?
 
Critically analyse the decision-making process of millennials in purchasing athleisure wear?
 
What makes them buy one brand over another brand?
 
Critically evaluate the market in an athleisure wear?
 
Critically investigate the purchases of millennials of athleisure wear?
 
What influences their decision-making purchases?
 
 
 
Part 2
 
Define athleisure wear – article reference
Size of market?
Volume – how much is it worth?
Why is it trending?
How does Celebrity endorse effect the decision-making process?
Main brands?
 
 
 
 
 
 
 
 
Part 3
Research
Creating theory – inductive
Quality + quotative
Survey for millennials
Why buy athleisure wear
What do they buy?
What views on brands
Interview or focus group
Millennials in depth interviewing what they buy
Sampling non proverbiality
Analysis – quant and systematic
 
 
 
Part B
 
Fill in ethics form
Change consent form
Change information sheet
Add interview questions and survey
 
 

 
Looking for a Similar Assignment? Order now and Get 10% Discount! Use Coupon Code "Newclient"